Tono de Marca

Inspirational, Powerful, Adventurous

Valores de Marca

• •Strength
• •Adventure
• •Quality
• •Community
• •Conservation
• •Empowerment
• •Self-Discovery
• •Social Responsibility

Mejores Prácticas

• •Weave the Narrative: Consistently link products and messaging back to the core story of Hanno the Navigator and silverback gorillas. Use product names like "Pathfinder" and "Horizon" to reinforce the theme of exploration and discovery.
• •Use an Empowering Lexicon: Employ strong, action-oriented verbs and aspirational nouns. Words like "unleash," "conquer," "journey," "expedition," "navigate," "primal," and "strength" should be staples in the brand’s vocabulary.
• •Highlight the "Why": Go beyond product features (e.g., "moisture-wicking") and focus on the benefit to the customer's journey ("Stay focused on your ascent, not your sweat"). Always connect the "why" back to the core values of empowerment and adventure.
• •Integrate the Mission: Regularly mention the partnership with the Dian Fossey Gorilla Fund. This reinforces the brand’s commitment to conservation and gives customers a compelling, altruistic reason to choose HTN Co.
• •Foster the Community: Use inclusive and encouraging language that invites customers to be part of a collective. Phrases like "Join the movement," "Welcome to the expedition," and "Share your journey" build a sense of belonging and align with the stated value of community.

Percepción Social

New but positive and purpose-driven, perceived as a premium, purpose-driven company whose products are both high-quality and ethically aligned.

Ejemplos de Copy

• •Your horizon is not a limit; it's an invitation. The Horizon Liner Shorts are engineered for every step of your expedition, from the first stride to the final summit. Navigate your world. #HTNCo #DiscoverYourStrength #LiveBoldly
• •Chart your own course. The Pathfinder Y-Back Tank is designed for unrestricted movement, inspired by the spirit of the navigator. Its premium, breathable fabric keeps you focused on the journey ahead, not the resistance. This isn't just a tank top; it's a statement that you lead the way.
• •Strength Has a Story. Wear Yours.
• •Inspired by Legends. Built for Your Journey. Every Purchase Protects Our Planet's Primates.
• •Fitness is more than an activity—it's an adventure. At HTN Co., we create apparel that honors the primal strength of the silverback and the bold spirit of the explorer. Gear up with purpose, knowing a portion of your purchase supports gorilla conservation. Join the movement.