Brand Tone

Elegant & Sophisticated, Welcoming & Friendly, Authentic & Traditional, Modern & Innovative, Passionate

Brand Values

• •Heritage & Tradition
• •Quality
• •Authenticity
• •Customer Experience
• •Modern Comfort
• •Local Connection

Best Practices

• •Embrace "Elegant Welcoming": Combine sophisticated language that reflects the historic quality with a warm, inviting tone. Avoid overly casual slang but ensure the language feels approachable and friendly.
• •Highlight Heritage with a Modern Twist: Consistently weave in references to the hotel's rich history (e.g., "since 1780," "Belle Epoque charm") while also showcasing modern comforts, innovative cuisine, and contemporary design elements.
• •Showcase Quality & Passion: Use descriptive adjectives that convey the high standards of food, service, and accommodation. Express genuine enthusiasm for local ingredients, culinary craftsmanship, and guest satisfaction.
• •Maintain Visual & Verbal Synergy: Ensure the language used in captions and website copy complements the high-quality, elegant imagery that is characteristic of the brand's social media.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the established tone. Address queries and feedback with politeness, professionalism, and a touch of warmth that reinforces the positive staff perception.

Social Perception

Hôtel Brasserie Le Tonnelier is highly regarded by both locals and tourists. It's perceived as a charming, beautifully restored historic establishment that successfully blends old-world elegance with modern comfort and high-quality cuisine. The staff are consistently praised for their friendliness and professionalism. It's seen as a place for a special meal, a comfortable stay, and an experience of local heritage. The 'Historic Restaurant of the Year 2023' award has significantly boosted its prestige and public image. While premium, the price is generally considered justified by the value offered. Some minor concerns about noise or specific service moments exist but are outweighed by positive feedback.

Copy Examples

• •Savor the essence of La Gruyère. Our chef’s latest creation, featuring the freshest local ingredients, is a testament to tradition reimagined. Taste the passion. #LeTonnelier #Bulle #SwissFood #SeasonalMenu #HistoricRestaurant
• •Step into history, sleep in comfort. Hôtel Brasserie Le Tonnelier combines Belle Epoque charm with modern luxury in the heart of Bulle. Your unforgettable Swiss escape awaits. Book your stay! #HotelLeTonnelier #BoutiqueHotel #Switzerland #HistoricCharm
• •Experience Le Tonnelier: Where history meets modern elegance. Since 1780, we've been a cornerstone of Bulle, now a lovingly restored boutique hotel and acclaimed brasserie. Discover timeless charm and culinary excellence.
• •Proud to be recognized as 'Historic Restaurant of the Year 2023'! This award reflects our commitment to preserving heritage while offering an exceptional dining experience. Thank you to our dedicated team and loyal patrons. #LeTonnelierBulle #Hospitality #AwardWinning #SwissHeritage
• •An Evening of Elegance & Flavor Awaits at Le Tonnelier (Body snippet): Indulge in an exquisite dining experience at Le Tonnelier, where our historic brasserie sets the stage for memorable moments and seasonally inspired cuisine. Reserve your table and taste tradition.