Brand Tone

Helpful and Caring, Practical and Straightforward, Friendly and Approachable

Brand Values

• •Pet Well-being
• •Convenience
• •Quality/Affordability
• •Love for Animals

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., playful, reassuring, informative), and language style (e.g., use of emojis, slang, level of formality). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to (e.g., first-time pet owners, experienced enthusiasts, cat lovers, dog lovers). Tailor the language and references to resonate with them while staying true to the core brand voice.
• •Consistency Across Channels: Ensure the tone used on the website, in emails, on Facebook, Instagram, and any other platform is harmonious. A customer should feel they are interacting with the same brand personality everywhere.
• •Use Storytelling: Share stories about pets, customer experiences (with permission), or the inspiration behind products. This helps humanize the brand and reinforces values like care and love for animals.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be genuinely helpful, empathetic, and positive, even when addressing concerns. This builds trust and reinforces a caring perception.

Social Perception

Primarily shaped by direct interactions with the brand through its website and social media. Positive experiences with product quality, shipping, and customer service will lead to a positive perception. Visual appeal and messaging on Instagram and Facebook will significantly influence how the public perceives them as a brand that understands and cares for pets and their owners.

Copy Examples

• •Instagram Post (New Toy): 🐾 Unleash the fun! Our new ZoomieStar toy is here to make your furry friend's playtime extra exciting. Durable, safe, and guaranteed to get those tails wagging! Shop now and treat your best bud! #BarketExpress #HappyPets #NewArrival
• •Facebook Ad (Seasonal Grooming): Shedding season is upon us! Keep your pet comfy and your home fur-free with our gentle grooming tools. Easy to use and effective for a happy, healthy coat. ✨ Explore our grooming essentials at barketexpress.com! #PetCare #Grooming #BarketExpressDeals
• •Website Product Description (Travel Bowl): Adventures are better together! Our Collapsible Travel Bowl makes hydrating your pup on the go a breeze. Lightweight, durable, and clips right onto your bag. Fuel your next journey – order yours today!
• •Email Subject Line (Promotion): Spoil Your Furry Friend (and Save!) 🦴 Inside: Special Offers from Barket Express
• •Tweet/Short Post: Happy pets, happy life! What's your favorite way to pamper your companion? Share your ideas! 👇 #BarketExpressCommunity #PetLove