Brand Tone

Authentic, Nostalgic, Passionate, Respectful (of heritage), Inclusive, Resilient/Revolutionary

Brand Values

• •Skater-Owned and Operated
• •Individual Expression and Freedom
• •Innovation
• •Quality
• •Authenticity/Purity
• •Community/Friendship
• •Legacy/Heritage

Best Practices

• •Embrace the Heritage: Always connect back to the brand's rich history, iconic riders, and influential videos. Use storytelling to bring the past to life.
• •Speak Authentically (Skater to Skater): Use language that resonates with skateboarders – genuine, knowledgeable, and passionate. Avoid overly corporate or generic marketing speak. Reflect the "by skaters, for skaters" ethos in every communication.
• •Highlight Core Values: Consistently weave in the values of individual expression, innovation, quality, and the pure fun of skateboarding.
• •Maintain a Nostalgic yet Forward-Looking Balance: While celebrating the past is key, also convey that H-Street is alive and continuing its legacy with quality products for today's skaters.
• •Be Inclusive and Community-Focused: Reinforce the idea that H-Street is for all skateboarders and foster a sense of belonging. Engage with the community and share their stories when appropriate.

Social Perception

Legendary/Iconic, Respected by Older Skaters, Authentic Contributor, Inspirational, Quality Focused (Reissues), Associated with Key Figures

Copy Examples

• •Headline: Still Forged by Fire. Ridden by Legends. Body: H-Street isn't just a brand, it's a piece of skateboarding history you can ride. Born from the vision of T-Mag and Mike Ternasky, built by skaters, for skaters. Our reissues aren't just replicas; they're a resurrection of the spirit that changed the game. Feel the heritage. #HStreetSkateboards #SkaterOwned #SkateLegends
• •Headline: The Original Idea. Still Pure. Still H-Street. Body: Before the hype, there was a simple truth: skateboarding is freedom. It’s raw, authentic, and yours. That’s the soul H-Street was built on in '86, and it's the fire that burns in every board we press today. Ride with purpose. Ride H-Street. #HStreetOriginal #SkateboardingSoul #RideAuthentic
• •Headline: Shackle Me Not. Hokus Pokus. The Legacy Rolls On. Body: We didn't just make skate videos; we started a revolution with a VHS cam and a crew of riders who defined an era. That same innovative spirit and raw passion are built into every H-Street deck. Own a piece of the revolution. #HStreetVideos #SkateHistory #InnovationInSkateboarding
• •Headline: From an Every Town H-Street to Your Streets. Body: We believed skateboarding should be for everyone, an inclusive expression of individuality. That’s why H-Street was born – to connect with that core feeling, no matter where you skate. High-quality boards, timeless designs, for every skater. #HStreetForAll #InclusiveSkateboarding #QualitySkateboards
• •Headline: Tony Mag. Matt Hensley. Danny Way. The Bloodline is Strong. Body: The names that built H-Street are synonymous with innovation and raw talent. We honor that legacy by crafting boards with the same dedication to quality and performance that made them icons. Ride what the legends rode. Still built with passion. #HStreetTeam #SkateboardingHeritage #RideWithPassion