Brand Tone

Personal & Caring, Artisanal & Authentic, Gentle & Delicate, Accessible & Inviting

Brand Values

• •Handmade Quality & Craftsmanship
• •Love & Care in Creation
• •French Origin
• •Personalization & Uniqueness
• •Softness & Comfort
• •Practical Elegance

Best Practices

• •Create a Brand Voice Guide: Document key tone words (e.g., caring, artisanal, gentle, authentic, magical), "words we use," and "words we avoid." Share this with anyone creating content.
• •Prioritize "Handmade" and "Love": Consistently weave in phrases that emphasize the personal touch and emotional investment, like "stitched with love," "crafted by hand," "made with care."
• •Spotlight French Craftsmanship: Regularly mention "Made in France" or "French artisanal quality" to reinforce this value and point of difference.
• •Use Soft and Evocative Language: Especially for baby products, use words that convey gentleness, comfort, and care (e.g., "soft," "tender," "cocoon," "delicate"). For adult accessories, focus on "elegant," "charming," "unique."
• •Maintain a Personal Connection: Address the customer warmly, share behind-the-scenes glimpses (as seen on TikTok), and tell the story of the products and the passion behind them.

Social Perception

Positive (among engaged users), Limited Wider Recognition, Emerging Small Business

Copy Examples

• •Welcome to MilaMoon, where every stitch is a touch of love. Discover our handmade treasures, crafted with care in France, to bring a little magic to your everyday.
• •Wrap your little one in the gentle embrace of our Oeko-Tex certified cotton blanket. Lovingly hand-sewn and personalized just for them, it’s more than a blanket – it’s a keepsake.
• •From our hands to yours. ✨ Witness the care and dedication that goes into each MilaMoon creation. Every piece is handmade in our French workshop, because you deserve something truly special. #MilaMoon #HandmadeWithLove #FrenchCraftsmanship #ArtisanalMagic
• •A Little Handmade Happiness from MilaMoon ✨ (and 10% off!)
• •At MilaMoon, we believe in the beauty of handmade. Inspired by gentle moments and crafted with passion in France, our accessories are designed to add a touch of unique charm to your life and the lives of your little ones.