Tono de Marca

Elegant, Conscious, and Comfort-focused

Valores de Marca

• •Sustainability
• •Quality & Durability
• •Timeless Design
• •Comfort & Well-being
• •Versatility & Personal Style
• •European Craftsmanship

Mejores Prácticas

• •Prioritize "Timeless" over "Trendy": Use language that emphasizes longevity, classic design, and enduring appeal rather than fleeting fashion trends. Words like "seasonless," "lasting," "classic," and "wardrobe staple" are effective.
• •Weave in Sustainability Naturally: Mention OEKO-TEX certification, "NO WASTE" efforts, recycled materials, and European production as integral parts of the product's value, not just as an afterthought. Frame it as a commitment to quality and responsibility.
• •Focus on Sensory Experience & Comfort: Use descriptive words that evoke the softness, coziness, and luxurious feel of the fleece. Terms like "signature softness," "gentle embrace," "unrivaled comfort," and "lightweight warmth" resonate well.
• •Maintain an Elegant yet Approachable Voice: While highlighting quality and design, ensure the tone remains welcoming and relatable. Avoid overly technical jargon unless explaining a specific sustainable practice. The voice should feel like a trusted friend recommending a beloved, high-quality item.
• •Emphasize Versatility and Personal Expression: Encourage customers to see the pieces as versatile components of their individual style. Use phrases like "mix and match," "effortlessly transitions," "dress it up or down," and "express your unique style."

Percepción Social

Positive & Loyal Customer Base, Seen as High Quality & Luxurious (yet approachable), Respected for Sustainability Efforts, Reliable & Trustworthy, Associated with Danish Design Principles

Ejemplos de Copy

• •Headline for a new fleece collection: "Embrace Enduring Softness. Discover timeless fleece, consciously crafted for seasons of comfort."
• •Instagram caption for a lifestyle image: "Your everyday sanctuary. Our OEKO-TEX® certified fleece wraps you in sustainable luxury, designed to be loved for years to come. #HSCPH #TimelessComfort #SustainableStyle"
• •Product description excerpt: "More than just a garment, it's a feeling. Experience the signature softness of our European-crafted fleece, designed with a 'no waste' philosophy and a timeless aesthetic that effortlessly complements your personal style."
• •Email subject line for a promotion: "Invest in Comfort That Lasts | Explore Our All-Year-Round Collection"
• •About Us snippet: "At Henriette Steffensen Copenhagen, we believe in enduring style and conscious choices. Since 2003, we've crafted high-quality fleece and jersey wear designed to feel incredible, last for years, and minimize our impact on the planet."