Brand Tone

Sophisticated & Understated, Authentic & Mindful, Calm & Comfortable, Nature-Inspired, Respectful & Customer-Oriented

Brand Values

• •Sustainability & Responsibility
• •Quality & Durability
• •Comfort & Versatility
• •Timeless Danish Design & Simplicity
• •Lifestyle Focus
• •Creativity & Passion

Best Practices

• •Emphasize "Lasting" over "New": Focus on the timelessness, durability, and enduring style of the pieces rather than fleeting trends. Use words like "cherished," "long-lasting," "timeless," "all-year-round."
• •Highlight Sensory Details & Quality: Use descriptive language that evokes the softness, comfort, and high quality of the materials (e.g., "signature softness," "cosy sensation," "ultimate casual soft feeling").
• •Integrate Sustainability Naturally: Weave in messages about OEKO-TEX® certification, European production, "NO WASTE" initiatives, and eco-conscious fabric choices seamlessly, as integral parts of the product's value, not just an add-on.
• •Maintain a Calm, Sophisticated Voice: Avoid overly enthusiastic, loud, or sales-driven language. Opt for a more refined, gentle, and authentic tone that reflects the understated elegance of the designs.
• •Connect with Nature and Lifestyle: Draw parallels to nature in color descriptions or inspiration, and frame the clothing within a broader lifestyle of comfort, mindfulness, and appreciation for quality.

Social Perception

Positive Reputation for Quality and Comfort, Appreciation for Danish Design and Timeless Style, Valued for Sustainability Efforts, Seen as a Reputable Brand, Generally Good Customer Service, Higher Price Point Justified by European Production & Quality, Sizing Can Be Inconsistent, International Appeal

Copy Examples

• •Henriette Steffensen Copenhagen: Embrace enduring Danish design. Discover timeless comfort crafted with sustainable soul.
• •Envelop yourself in the signature softness of our TRUE FLEECE. Mindfully crafted in Europe from Oeko-Tex® certified fabric, this versatile cardigan offers understated elegance and lasting comfort, designed to be a cherished part of your wardrobe for years to come.
• •Finding beauty in simplicity. Our latest jersey collection, inspired by the serene hues of a Nordic coastline. Quality you can feel, designed for life's everyday moments. #HSCPH #DanishDesign #SustainableStyle #TimelessComfort
• •More than fashion, it's a feeling. Since 2003, Henriette Steffensen Copenhagen has been dedicated to creating garments that blend sophisticated Danish design with unparalleled comfort and a deep commitment to sustainability. We believe in pieces that last, becoming trusted companions through every season of life.
• •New Arrivals: Consciously Crafted Comfort for the Changing Season