Brand Tone

Polished & Modern, Benefit-Oriented & Reassuring, Approachable & Community-Focused, Primarily French-speaking

Brand Values

• •Efficacy & Results
• •Quality & Safety
• •Customer Satisfaction
• •Modernity & Simplicity
• •Self-Care & Confidence

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., "Polished, Reassuring, Empowering, Simple"). Provide examples of "do's and don'ts" for word choice, sentence structure, and addressing the audience. This ensures anyone writing for the brand is aligned.
• •Prioritize Clarity and Simplicity: Especially for a product involving technology, avoid overly technical jargon. Explain benefits and instructions in a clear, concise, and easy-to-understand manner, reflecting the "effortless" brand promise.
• •Focus on Benefits, Not Just Features: While features are important, always tie them back to how they benefit the customer (e.g., "Our advanced SenseIQ technology means a personalized, gentle treatment" rather than just "Features SenseIQ technology").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetic. Lumiah's clean, modern visuals should be paired with copy that is equally uncluttered, sophisticated, and positive.
• •Listen and Adapt (Slightly): While consistency is key, pay attention to how your audience communicates and responds, especially on social media. Minor adaptations to better resonate with specific platforms (like TikTok's more informal style) are acceptable, as long as the core values and personality of the brand remain intact. Regularly review customer feedback to ensure the tone continues to resonate.

Social Perception

Within its own channels (website, social media): The brand curates a positive perception by highlighting successful user experiences and positive testimonials. Engagement on their social posts (likes, comments) suggests an interested and somewhat active following. Broader Online Perception: Specific, independent reviews or discussions about Lumiah.fr are scarce in the general search results. The market for at-home IPL devices is active, with users often seeking reviews and comparing products. The brand's perception will largely depend on product performance and customer service, which is not widely documented by third parties yet. The general sentiment around similar, established IPL brands like Philips Lumea shows that users value effectiveness, ease of use, and quality, though some mention pain or time commitment as drawbacks.

Copy Examples

• •Headline: "Unlock Lastingly Smooth Skin. Effortlessly." Body: "Tired of temporary solutions? Discover Lumiah, your secret to beautifully smooth skin, day after day. Our advanced IPL technology makes hair removal simple, painless, and effective. Embrace the confidence of flawless skin."
• •Social Media Post (Image: Lifestyle shot of someone relaxed at home, product subtly visible): Caption: "Self-care Sundays just got an upgrade. ✨ With Lumiah, achieving silky-smooth skin at home is easier than ever. Gentle, effective, and designed for you. What's your favorite way to unwind and feel your best? #LumiahBeauty #SmoothSkinJourney #EffortlessBeauty"
• •Email Subject: "Your Questions About At-Home IPL, Answered!" Body Snippet: "Hello [Name], Curious about how Lumiah can transform your beauty routine? We get it! Many of our happy customers started with questions. That's why we've made it our mission to provide a gentle, effective path to the smooth skin you've always wanted. 'Is it really painless?' 'How quickly will I see results?' We answer these and more on our FAQ page! Click here to learn more and take the first step towards effortless confidence."
• •Product Page Snippet (Benefit-driven): "Finally, a hair removal solution that fits your life. Lumiah offers long-lasting results without the salon appointments or the pain of waxing. Our IPL device is designed for comfort and ease, giving you the freedom to enjoy consistently smooth skin."
• •Promotional Ad Copy: "Special Offer: Reveal Your Radiance. For a limited time, experience the Lumiah difference and receive our specially formulated Soothing Gel FREE with your IPL device. It's time to say goodbye to unwanted hair and hello to a more confident you. Shop now!"