Brand Tone

Professional & Authoritative, Educational & Supportive, Quality-Focused, Encouraging & Community-Oriented, Aspirational & Polished

Brand Values

• •Quality: Providing high-grade lash extension products.
• •Education & Expertise: Offering comprehensive training and sharing knowledge to empower lash artists.
• •Customer Success & Support: Committed to helping lash professionals thrive in their businesses.
• •Professionalism: Maintaining a high standard in products, training, and communication.
• •Community: Fostering a supportive network for lash artists.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., professional, supportive, expert), and language style. Share this with anyone creating content.
• •Know Your Audience: Understand the needs, aspirations, and pain points of your target audience (lash artists, students). Tailor your language to resonate with them, using industry-specific terminology appropriately.
• •Prioritize Clarity and Value: Ensure all copy is clear, concise, and provides genuine value to the reader, whether it's educational content, product information, or course details.
• •Maintain Consistency Across Platforms: While the style might adapt slightly for different platforms (e.g., more visual on Instagram, more detailed on the blog), the core brand tone and values should remain consistent.
• •Review and Refine: Regularly review your copy to ensure it aligns with the brand voice and is achieving its communication goals. Solicit feedback and be open to making adjustments.

Social Perception

As a Lash Supplier & Academy: Provider of professional-grade supplies and thorough training. Emphasis on education and quality contributes to a perception of expertise and reliability.

Copy Examples

• •Headline: Master the Art of Lashing: Elevate Your Skills with H.R. Lash Academy. Body: Unlock your potential and build a thriving lash business. Our expert-led courses provide the in-depth knowledge and hands-on practice you need to create stunning, long-lasting lash extensions. Enroll today and join the H.R. Lash community of empowered artists. Call to Action: Explore Courses.
• •Headline: Precision, Quality, Perfection: The H.R. Lash Supplies Difference. Body: Don't compromise on your craft. H.R. Lash offers a curated selection of premium lash extensions, adhesives, and tools, trusted by professionals for their superior performance and reliability. Give your clients the flawless results they deserve. Call to Action: Shop Pro Supplies.
• •Headline: Your Clients Deserve the Best. So Do You. Body: At H.R. Lash, we're committed to your success. From our meticulously sourced lash products to our ongoing educational support, we provide the resources you need to excel as a lash artist. Experience the H.R. Lash standard. Call to Action: Learn More About Our Commitment.
• •Headline: Struggling with Retention? Our Advanced Adhesive Formula is Your Solution. Body: Say goodbye to premature fallout. H.R. Lash’s [Product Name] adhesive is expertly formulated for maximum bond strength and durability, ensuring your clients enjoy beautiful lashes for longer. Trusted by experienced lash techs for consistent, professional results. Call to Action: Discover Our Adhesives.
• •Headline: Transform Your Passion into a Profession. H.R. Lash Shows You How. Body: Dreaming of a career in lash artistry? Our foundational courses cover everything from application techniques to client consultation and safety. Start your journey with confidence, backed by the expertise of H.R. Lash. Call to Action: Get Started Today.