Brand Tone

Healthy & Vibrant, Approachable & Friendly, Informative & Trustworthy, Inspiring & Positive, Modern & Clean

Brand Values

• •Health & Wellness
• •Freshness & Quality
• •Purity & Naturalness
• •Accessibility & Convenience
• •Taste & Enjoyment
• •Customer Focus

Best Practices

• •Always Prioritize 'Fresh' and 'Pure': Ensure that the language consistently reflects the natural, high-quality, and additive-free nature of your products. Use words like 'vibrant,' 'wholesome,' 'natural,' 'clean,' 'real ingredients.'
• •Speak the Language of Wellness, Accessibly: Communicate the benefits in a way that's easy to understand and inspiring, focusing on how your products make customers feel good and live better.
• •Maintain an Upbeat and Positive Voice: Your tone should be encouraging and optimistic. Frame healthy eating as an enjoyable and rewarding experience, not a restrictive chore. Use positive affirmations and energetic language.
• •Be Visually Consistent with Your Words: Ensure your copy aligns with your bright, clean, and colorful visual branding. The words should evoke the same feelings as your product imagery – appealing, fresh, and full of life.
• •Engage and Connect: Use a friendly, approachable style, especially on social media. Ask questions, respond to comments, and create a sense of community around healthy living. Make customers feel like they are part of the Heilsubarinn family.

Social Perception

A reliable source for fresh and healthy food and drinks; a go-to place for quick, nutritious meals and juices; a brand that genuinely cares about quality ingredients and healthy living; modern, trendy, and aligned with a health-conscious lifestyle; friendly and customer-oriented.

Copy Examples

• •Fuel your day the vibrant way! ✨ At Heilsubarinn, we press sunshine into every bottle and craft goodness into every bowl. Fresh, pure, and bursting with flavor – because healthy should always feel this good. #Heilsubarinn #PureEnergy #EatCleanFeelGood
• •Go green, feel clean! Our signature green juice is packed with nature's best, made fresh daily with no additives. Just pure, vibrant goodness to power you through. Grab yours and taste the difference! #FreshJuice #HealthyHabits #GreenGoodness #Heilsubarinn
• •Life's busy, but your health doesn't have to take a backseat. Heilsubarinn makes nutritious eating effortless and delicious. Swing by and discover how easy it is to choose well and live vibrantly. Your body will thank you! #HealthyOnTheGo #WellnessJourney #HeilsubarinnLifestyle
• •Brighten your week with a burst of freshness! ☀️ Get 15% off all our signature smoothie bowls when you order online. Packed with superfoods and made with love. Healthy, happy, and now even better value! #SmoothieLove #HeilsubarinnSpecial #HealthyTreat
• •What's your favorite way to add a little health kick to your day? A zesty ginger shot? A nutrient-packed smoothie? Share your go-to Heilsubarinn pick in the comments below! We love hearing how you stay vibrant. 👇 #HeilsubarinnCommunity #HealthyChoices #ShareYourHealth