Brand Tone

Enthusiastic & Passionate, Value-Oriented & Accessible, Confident & Bold, Direct & Informative

Brand Values

• •Accessibility/Affordability: A primary driver is to offer more budget-friendly options for Harley customization.
• •Customization & Personalization: Providing a wide array of colors and styles to help riders personalize their bikes.
• •Rider Empowerment: Enabling more Harley owners to achieve their "dream custom Bagger" look.
• •Vibrancy & Style: Focusing on aesthetics, offering both classic OEM colors and unique, creative patterns.

Best Practices

• •Speak the Rider's Language: Use terminology and a tone that resonates with Harley Davidson enthusiasts (e.g., "bagger," "custom," "ride," "road"). Avoid overly corporate or generic language.
• •Emphasize Value and Aesthetics: Consistently highlight the combination of affordable pricing and the visual impact of the customizations. Use strong, descriptive words for colors and styles.
• •Be Enthusiastic and Confident: Let the passion for motorcycles shine through. Write with an assertive voice that reflects pride in the brand and the transformations it enables.
• •Maintain Transparency (where appropriate): While the marketing copy should be positive, ensure that important information (like the aftermarket nature of parts, as already stated in disclaimers) isn't completely obscured. This builds trust, especially given the mixed reviews on quality.
• •Show, Don't Just Tell: Use customer testimonials (positive ones), user-generated content (with permission), and vivid imagery in conjunction with copy to showcase the results and reinforce the brand message.

Social Perception

Budget-Friendly Customization Option, Hit-or-Miss Quality, Good for Aesthetics, Growing Presence

Copy Examples

• •Headline: Don't Just Ride. Reign. Your Custom Bagger Awaits. Body: Tired of stock? HR3 Bagger delivers head-turning style that won't break the bank. From flawless color-matched fairings to complete body kits, transform your Harley into the legend it's meant to be. Affordable. Bold. Yours.
• •Headline: Your Vision. Our Parts. Epic Rides. Body: Why dream about your perfect Bagger when you can build it? HR3 offers an insane selection of colors and high-quality aftermarket parts to make your Harley uniquely yours. Get the custom look you crave, at a price you’ll love.
• •Headline: Unleash the Beast (Without Emptying Your Wallet). Body: HR3 Bagger is here to fuel your Harley passion. We provide the vibrant, quality aftermarket parts you need to make a statement on the street. Explore our collections and get ready to turn some heads.
• •Headline: Color Your Ride. Define Your Journey. Body: Life's too short for boring bikes. HR3 Bagger specializes in eye-popping, color-matched aftermarket kits and parts. Give your Harley the custom treatment it deserves and express your style, mile after mile.
• •Headline: The Road to Custom Starts Here. And It's More Affordable Than You Think. Body: Ready to upgrade your Bagger's style? HR3 Bagger offers a massive range of aftermarket parts designed for Harley Davidson enthusiasts by enthusiasts. Quality looks, exceptional value – that's the HR3 promise.