Brand Tone

Enthusiastic, Passionate, Knowledgeable, Authoritative, Community-Focused, Engaging, Direct, Sales-Oriented, Approachable, and Current

Brand Values

• •Authenticity & Legitimacy
• •Collector Focus
• •Fair Pricing & Value
• •Community Engagement
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (enthusiastic, knowledgeable, community-centric) with examples of 'do's and don'ts' for all team members creating content.
• •Know Your Audience Segments: Tailor the enthusiasm slightly. While TikTok can be very informal and high-energy, website descriptions for high-value items might retain enthusiasm but add a layer of professional reassurance regarding investment.
• •Train Your Team: Ensure everyone interacting with customers (online or in-store) understands and can embody the brand's voice and values. This is especially important for staff mentioned as 'passionate and knowledgeable'.
• •Stay Authentic to Collector Culture: Continue using relevant terminology ('slabs,' 'rips,' 'grails') and engaging with community trends naturally. Avoid forced slang.
• •Monitor & Adapt: Regularly review social media comments, customer feedback, and online mentions to see how your tone is being perceived and make adjustments if necessary, ensuring it always aligns with your core values of trust and community.

Social Perception

Positive Local Reputation, Trusted Source for Collectors, Engaged with Modern Trends, Reliable for Serious Collectors

Copy Examples

• •🔥 FRESH PULLS! 🔥 Just landed: a stunning batch of [Card Game Name] [Set Name] including some absolute GEMS! Get 'em before they're gone. Link in bio to shop the heat! #HPWCards #[CardGame] #NewCollection #CardCollector #[CityName]Gems
• •Calling all [CityName] Trainers & Duelists! Join us at HPW Cards for our [Event Name] this Saturday! Trades, battles, and good vibes guaranteed. Your next grail card awaits! More info on our Events page.
• •INVESTMENT GRADE! This PSA [Grade] [Card Name] is a true collector's piece. Perfectly centered and boasting incredible artwork, it's a cornerstone for any serious [Card Game Name] collection. Secure this beauty today at hpwcards.com!
• •Hey HPW Card Fam! Did you catch our latest TikTok unboxing? We pulled some absolute fire! 🔥 We love sharing these moments with you. What are you hunting for this week? Let us know and visit us in-store or online for your TCG needs! #WeAreCollectors
• •Stop overpaying for your TCG grails! At HPW Cards, find Edmonton's best prices on Pokémon, One Piece, Yu-Gi-Oh & more. As official PSA Dealers, we guarantee authenticity. Shop smart, collect hard! Visit hpwcards.com.