Brand Tone

Warm & Friendly, Playful & Joyful, Caring & Nurturing, Aspirational & Modern

Brand Values

• •Quality
• •Joy & Fun
• •Thoughtfulness & Curation
• •Supporting Parents
• •Discovery & Uniqueness

Best Practices

• •Create a "Voice Guide": Briefly document the key attributes of your brand voice (e.g., warm, playful, caring, modern) and share it with anyone creating content. Include examples of "do's and don'ts."
• •Focus on "You" and "Your Child": Address the parent directly and highlight the benefits or joy the products bring to their child or their family life. (e.g., "Help *your* little one discover..." instead of "Our product features...").
• •Use Storytelling: Share the stories behind products (if relevant, e.g., the artisan who made them) or paint a picture of how the products fit into a family's happy moments. Visuals on social media already do this; the copy should complement it.
• •Engage Authentically: When responding to comments or messages, maintain the warm, friendly, and helpful tone. Personalize responses where possible.
• •Consistent Visuals and Language: Ensure that the language used aligns with the visual style. If the visuals are bright, playful, and modern, the language shouldn't be overly formal or bland. Use emojis thoughtfully to enhance the playful and friendly tone where appropriate (especially on social media).

Social Perception

Trusted Source for Quality Kids' Products, Aesthetically Pleasing & Modern, Community-Focused (within Singapore), Helpful & Responsive, Potentially a Premium or Mid-to-High End Brand

Copy Examples

• •Sparkle up their playtime! ✨ Our new collection of handcrafted wooden toys has just landed, designed to inspire imagination and endless weekend adventures. Ethically sourced and oh-so-charming – because every giggle counts! Shop the joy via the link in bio. #WeekendKidsSG #NewArrivals #QualityPlay
• •Little Bundles of Joy, Big Weekend Savings! 🧸
• •Weekend Kids: Curated with love, for your little ones' brightest moments.
• •5 Ways to Make Weekday Evenings Feel Like a Weekend Adventure with Your Kids
• •Tired of a toy takeover? 🧸 Discover beautifully designed, durable toys at Weekend Kids that both you and your toddler will adore. We handpick every item, so you can spend less time searching and more time playing. Visit us at weekendkids.sg – where quality meets fun! #sgparents #toddlerlife #weekendfun