Brand Tone

Helpful, Expert, Inspirational, Friendly, Welcoming, Professional, Trustworthy

Brand Values

• •Customer Centricity & Service
• •Expertise & Quality
• •Reliability & Trust
• •Inspiration & Aesthetics

Best Practices

• •Always Lead with Solutions and Benefits: Focus on how your lighting and expertise solve customer problems or enhance their lives (e.g., creating ambiance, improving functionality, saving energy) rather than just listing features.
• •Emphasize Personal Connection: Use "you" and "your" frequently. Reinforce the availability of personal advice and support, whether online or in-store (e.g., "Our experts are ready to help you," "We're here to guide your choice").
• •Showcase Expertise, Don't Just Claim It: Instead of saying "we are experts," demonstrate it through informative content, "how-to" guides, tips on choosing the right lighting for different spaces, and detailed product knowledge in descriptions.
• •Maintain a Warm and Approachable Language: Even when discussing technical aspects, keep the language clear, accessible, and friendly. Avoid overly technical jargon where possible, or explain it simply.
• •Use Inspirational and Evocative Language for Visual Platforms: On Instagram and Pinterest, pair beautiful imagery with captions that evoke feeling, atmosphere, and the transformative power of good lighting, reinforcing the aspirational aspect of the brand.

Social Perception

Positive, Trusted Local Specialist, Helpful and Solution-Oriented

Copy Examples

• •Website Homepage Banner: "Illuminate Your World, Perfectly. At Desmid Verlichting, we combine expert advice with an inspirational range to bring your vision to light. Visit our showroom or explore online."
• •Instagram Post (showing a stylish living room with their lighting): "The right light transforms a house into a home. ✨ Let our experts guide you to the perfect ambiance. What room are you dreaming of illuminating? #DesmidVerlichting #LightingDesign #HomeInspo #ExpertAdvice"
• •Facebook Ad (targeting users interested in home renovation): "Planning a refresh? Don't overlook the power of lighting! From custom lighting plans to the perfect fixtures, Desmid Verlichting in Capelle aan den IJssel (and online!) is your trusted partner. Get your free consultation today!"
• •Product Description Snippet (for a specific lamp): "More than just a lamp, it's a statement. The [Lamp Name] offers [mention key features like 'warm dimmable light' or 'sleek modern design'], crafted for both style and longevity. Need help visualizing it in your space? Our lighting specialists are here to assist!"
• •Email Newsletter Subject Line: "💡 Bright Ideas & Expert Tips: Your Monthly Lighting Inspiration from Desmid!"