Brand Tone

Nostalgic & Appreciative, Customer-Centric & Caring, Trustworthy & Quality-Focused, Approachable & Community-Oriented

Brand Values

• •Nostalgia & Storytelling: Preserving and sharing the history and charm of past eras.
• •Quality & Authenticity: Offering genuine vintage and retro items that meet a high standard.
• •Customer Satisfaction: Ensuring a positive experience for every customer, from browsing to delivery.
• •Sustainability: Promoting an environmentally conscious lifestyle by giving pre-owned items a new life.
• •Passion for Vintage: A genuine love for and expertise in retro and vintage goods.
• •Trust & Reliability: Being a dependable source for unique items, with secure transactions and delivery.

Best Practices

• •Highlight Quality and Trust: Consistently reassure customers about the quality of items, the security of transactions, and the care taken in delivery, reinforcing the brand's reliability.
• •Use Nostalgic Language: Incorporate phrases that evoke nostalgia and appreciation for vintage items.
• •Emphasize Customer Care: Highlight the care taken in packaging and the priority given to customer satisfaction.
• •Engage with the Community: Encourage interaction and seek community input, creating a sense of belonging.
• •Showcase Unique Finds: Emphasize the unique and curated nature of the vintage items available.

Social Perception

Positive but Niche: Customers who interact with the brand, particularly on TikTok, seem to appreciate the products and the personal touch (e.g., careful packaging).

Copy Examples

• •"Dive into the world of nostalgia with our carefully curated vintage collection."
• •"Each piece tells its own story and brings a touch of nostalgia to your home."
• •"Bestellung mit Liebe verpackt ❤️" (Order packed with love ❤️)
• •"100% Qualität - 100% Zufriedenheit" (100% Quality - 100% Satisfaction)
• •"Secure and fast delivery (3-5 working days)"