Brand Tone

Artisanal & Passionate, Story-Driven & Personal, Elevated & Refined, Authentic & Heritage-Inspired, Community-Oriented (Seattle Proud)

Brand Values

• •Craftsmanship
• •Individuality & Personal Expression
• •Quality & Premium Materials
• •Authenticity & Heritage
• •Storytelling & Legacy
• •Local Pride & Community

Best Practices

• •Emphasize "Handmade" and "Craftsmanship": Consistently use terms like "handmade," "handcrafted," "artisan," "atelier," "bespoke," and "custom-made" to reinforce the core value of meticulous creation. Detail aspects of the process where appropriate (e.g., "hand-blocked," "slow by design").
• •Focus on Story and Individuality: Frame products not just as hats, but as "stories," "heirlooms," and expressions of "individuality" or "personal style." Use evocative language that connects the hat to the wearer's life and personality.
• •Use Elevated and Quality-Centric Language: Incorporate words like "premium," "finest materials," "luxury," "heritage," "authentic," and "heirloom-quality" to convey the high standard of the products and the brand.
• •Maintain a Passionate and Personal Voice: Let the founder's passion for the craft shine through. Use words that convey dedication, artistry, and a deep connection to the work, as seen in interviews and the "About Us" sections.
• •Highlight Local Roots and Community: Weave in the "Seattle-made" aspect and the connection to the local community and its creative spirit when relevant, reinforcing authenticity and a sense of place.

Social Perception

High-Quality & Unique, Artistic & Expressive, Locally Valued, Engaged Online, Positive Customer Experiences

Copy Examples

• •Headline: Hoyle Hat Co: More Than a Hat, It's Your Signature. Body: Each Hoyle hat is born from passion, shaped by hand in our Seattle atelier using centuries-old techniques and the world's finest felts. We don't just make hats; we craft personal landmarks. Begin your bespoke journey with us and wear a story that's uniquely yours.
• •Headline: The Soul of Seattle, Stitched Into Every Crown. Body: At Hoyle Hat Co., heritage meets individuality. Discover the art of true custom hatmaking, where premium materials and your personal vision converge. Let's create an heirloom that speaks your language.
• •Headline: Craftsmanship That Resonates. Style That Endures. Body: Experience the Hoyle difference – from the initial consultation to the final, hand-stitched detail. Our commitment is to quality, authenticity, and a hat that feels as if it were always meant for you. Invest in a piece of wearable art.
• •Headline: Unveil Your Narrative. Crown Your Identity. Body: Your story is unique. Your hat should be too. Hoyle Hat Co. offers a collaborative design experience, ensuring your custom hat is a true reflection of your spirit. Handcrafted with intention, designed to be lived in.
• •Headline: Beyond Fashion. Beyond Fleeting Trends. This is Hoyle. Body: We believe in the enduring power of meticulous craftsmanship and timeless design. Each Hoyle hat is an investment in personal style and a nod to the rich legacy of hatmaking. Discover yours at our Seattle workshop.