Tono de Marca

Exclusive, Appreciative, and Direct

Valores de Marca

• •Community
• •Exclusivity
• •Connection
• •Support

Mejores Prácticas

• •Always Prioritize "Exclusivity" in Language: Consistently use terms like "Members-Only," "Exclusive," "Limited," and "For HOLY Only" to reinforce the primary value proposition of the fan club. This makes members feel valued and encourages free users to upgrade.
• •Maintain a Tone of Appreciation: Every communication, from event announcements to merchandise sales, should include a word of thanks to the fans ("いつも応援ありがとうございます" - "Thank you always for your support"). This fosters a positive and reciprocal relationship.
• •Be Direct and Clear in All Instructions: For ticket sales, merchandise orders, or event guidelines, use simple, direct language. Utilize lists, bold text, and clear headings to ensure information is easy to understand and follow, minimizing confusion for users.
• •Bridge the Artist-Fan Gap: Frame content as a direct communication from Hoya to his fans. Use phrases like "A message from Hoya," "Hoya wants to share with you," or "See Hoya's latest photos" to create a sense of personal connection and intimacy.
• •Segment Communications: Tailor messaging for different platforms. Use X for urgent, short-form announcements (like a ticket lottery opening). Use the website's "News" section for detailed information. Use the members-only "Community" for more personal content like photos and blogs. This ensures the right message reaches the right audience in the most effective format.

Percepción Social

The fan club is perceived as the official and legitimate channel for supporting Hoya in Japan. Fans see it as a necessary gateway for concert tickets and exclusive merchandise. The existence of a dedicated Japanese fan club reinforces the perception that the Japanese market is highly valued by Hoya and his management. K-pop fans in Japan are accustomed to this model and see it as a sign of an artist's commitment to them. Hoya himself is seen as a passionate and hardworking performer. Fans know him from his time in Infinite and respect his transition into a multi-faceted solo career encompassing acting and music. The fan club leverages this positive perception by focusing on his current projects and milestones.

Ejemplos de Copy

• •For HOLY Members Only: The Official "15th Anniversary" Photobook. To our dearest HOLY, thank you for 15 years of unwavering support. To commemorate this special journey with Hoya, we are releasing a limited-edition anniversary photobook, available exclusively to official fan club members. Relive the moments and look forward to the future. Pre-order yours before it's gone forever.
• •【先行受付開始！】『HOYA Live in Tokyo 2025』のFC先行抽選受付が本日よりスタート！HOLYの皆さん、Hoyaとの特別な夜を最前線で。お申し込みはこちらから.[Link] #HOYA #ホヤ #HOLY_JAPAN
• •Your Front-Row Seat to Everything Hoya. Don't miss out. Join the HOYA JAPAN OFFICIAL FANCLUB today for exclusive access to pre-sale tickets, members-only photos and videos, and a direct line to Hoya. Become part of the HOLY community.
• •A New Message from Hoya! LINK IN BIO -> MEMBER ONLY -> WATCH NOW Caption: Hoya has left a special video message just for HOLY! Login to the fan club site to see what he has to say about his upcoming movie.
• •What Do You Want to Ask Hoya? For our next fan meeting, we're giving HOLY the chance to ask Hoya anything! Submit your most creative questions below. The best ones will be answered by Hoya himself on stage! Let's make this our most personal event yet.