Brand Tone

approachable, passionate, and entrepreneurial

Brand Values

• •Quality and Functionality
• •Customer-Centric Innovation
• •Ingenuity and Problem-Solving
• •Authenticity

Best Practices

• •Lead with the Solution: Always frame the product as the answer to a collector's problem (e.g., "Save space," "Display your collection," "Make Your Items Come To Life").
• •Tell the Founder's Story: Continue to weave the authentic, "college side-hustle" narrative into marketing. It builds trust, makes the brand memorable, and justifies the small-business feel.
• •Use the Language of the Community: Refer to specific model names and numbers (e.g., LEGO® Star Wars™ 75355 X-Wing Starfighter™). This shows expertise and passion for the hobbies you serve.
• •Emphasize Quality and Reliability: Use words like "sturdy," "high-quality," "tested," and "secure" in product descriptions to reassure customers who are trusting you with their valuable collectibles. Customer reviews are your best asset here—use testimonials.
• •Maintain an Approachable, Passionate Tone: Write copy as if you are a fellow collector sharing a great find. Keep the tone enthusiastic and helpful, avoiding overly corporate or sterile language. Always include a clear call to action, whether it's to shop, learn more, or suggest a new product.

Social Perception

HOX3D is perceived very positively by its target audience. It is seen as a reliable and high-quality provider of a niche, sought-after product.

Copy Examples

• •Don't leave your fleet grounded. Give your new TIE Interceptor™ the display it deserves. Our new custom-fit wall mount lets you showcase every angle, turning your collection into art. Ready for takeoff? Link in bio! #HOX3D #LEGOStarWars #DisplayYourBuilds #WallMount
• •Ran out of shelf space? Look up. From LEGO® sets to RC cars, our custom 3D printed mounts turn your walls into the ultimate display case. [Shop All Mounts]
• •It Started in a Garage with a Printer and a Problem. Like many of you, my collection of LEGO® sets was growing, but my shelf space wasn't. So in 2021, I started designing and 3D printing my own wall mounts to help pay for college. Today, HOX3D is still run from that same garage, with the same mission: creating the highest quality mounts so you can enjoy seeing your favorite items on the wall, just like I do.
• •The Collector's Solution: The Universal Adjustable Wall Mount Your collection is unique—your display should be too. Our universal wall mount features an easy-to-adjust ball joint, letting you lock your favorite model in the perfect position. Built for strength and designed for collectors, by a collector. Save space and make your items come to life.
• •What will you display next, [Customer Name]? We noticed you're a serious collector. Since you last ordered, our catalog has grown! Based on your interest in [Previous Purchase Category, e.g., LEGO® Technic™], we thought you'd love our new mounts for the latest sets. Plus, don't forget you can request a mount for a kit we don't have yet! [See What's New] [Suggest a Product]