Brand Tone

Radical, Unapologetic, Provocative, Direct, Activist-driven, Bold, Confrontational, Passionate

Brand Values

• •Animal Rights
• •Abolitionist Veganism
• •Activism
• •Uncompromising Morality
• •Anti-Speciesism
• •Provocation for Change

Best Practices

• •Embrace Direct and Unambiguous Language: Avoid euphemisms or softened language when discussing animal exploitation. Use clear, strong, and assertive terms that reflect the brand's 'Nicht Vegan Sein Ist Nicht OK' stance.
• •Prioritize the Activist Message: Every piece of copy, whether for product descriptions, social media, or ads, should tie back to the core mission of animal rights activism and provocation for change.
• •Use Provocative Questions and Statements: Engage the audience by challenging their beliefs and societal norms, mirroring the brand's desire to make people think and discuss.
• •Maintain a Sense of Urgency and Moral Imperative: Convey that veganism and animal rights are not just lifestyle choices but urgent ethical necessities.
• •Be Unapologetically Bold: Do not shy away from potentially controversial statements if they align with the brand's core values. The tone is intentionally confrontational to spark dialogue and action.

Social Perception

Highly activist-oriented brand that intentionally uses provocation to challenge societal norms regarding animal use. Not aiming for mass appeal outside of those who already align with or are open to radical animal rights perspectives.

Copy Examples

• •Headline: Silence is Complicity. Wear the Truth. Body: Don't just be vegan. Be a voice. Our gear isn't for the faint of heart – it's for those who demand animal liberation. Shop NVSINO and let your clothes do the talking. #NVSINO #NotBeingVeganIsNotOK #AnimalLiberationNow
• •Headline: They Are Not "Products." They Are Victims. Body: Every purchase you make is a vote. Stop funding cruelty. Our new collection features unflinching designs that expose the reality of animal exploitation. Are you brave enough to wear it? #VeganForTheVoiceless #EndSpeciesism #NVSINO
• •Headline: Tired of "Friends Not Food"? So Are We. Body: Cute slogans won't end the animal holocaust. NVSINO offers radical statements for radical change. It's time to provoke, challenge, and demand justice. This is activism you can wear. #RadicalVegan #AnimalRightsActivist #NVSINOmerch
• •Headline: Your Comfort Zone vs. Their Suffering. Body: If our messages make you uncomfortable, imagine how the animals feel. NVSINO: Uncompromising apparel for an uncompromising cause. Join the movement that refuses to look away. #VeganActivism #SpeciesismIsOver #NVSINO
• •Headline: Not Vegan? Not OK. It's That Simple. Body: There's no excuse for animal abuse. Our apparel makes the message clear. Spark conversations, challenge norms, and stand unequivocally for animal rights. Shop the NVSINO statement. #NVSINO #VeganAF #AnimalRights