Brand Tone

Empowering, Inclusive & Community-Focused, Authentic & Relatable, Informative & Helpful, Positive & Celebratory, Friendly & Approachable

Brand Values

• •Empowerment: Helping redheads embrace their uniqueness with confidence.
• •Inclusivity/Community: Creating a supportive space where redheads feel understood and celebrated.
• •Authenticity: Stemming from genuine personal experiences and a desire to solve real problems for redheads.
• •Quality & Trust: The "Redhead Friendly Approved" seal signifies a commitment to providing products that are safe and effective for redheads.
• •Celebration of Uniqueness: Highlighting red hair as a distinctive and beautiful trait, not something to be downplayed.
• •Problem-Solving: Addressing the specific beauty challenges faced by redheads, such as finding matching brow products or mascaras, and catering to sensitive skin.

Best Practices

• •Speak Their Language: Use inclusive terms like "fellow redheads," "we," and "us." Acknowledge shared experiences (e.g., sensitive skin, fair lashes, sunscreen obsession).
• •Empower, Don't Patronize: Focus on celebrating strengths and providing solutions, rather than dwelling on "problems" in a negative way. The tone should be uplifting.
• •Maintain Authenticity: Share real stories, either from the founders or from the community (with permission). Let the passion for the redhead community shine through.
• •Educate and Inform: Provide genuine value by offering tips and explaining *why* certain products or techniques work well for redheads. Highlight the "Redhead Friendly Approved" process.
• •Celebrate Uniqueness: Consistently reinforce the message that red hair is beautiful, rare, and something to be proud of. Use positive and vibrant language.

Social Perception

Niche Authority, Trusted Source, Community Builder, Innovative, Passionate Founders. Generally, the perception is that redheads finally have a brand that "gets" them.

Copy Examples

• •Headline: Rock Your Rarest Asset. Body: Tired of "close enough"? Our 'Redhead Friendly' approved shades are designed by redheads, for redheads. Finally, beauty that gets you.
• •Social Media Post: Fellow redheads! 👋 What's your biggest beauty challenge? Share in the comments – let's find solutions together! #HowToBeARedhead #RedheadProblems #GingerLove #Community
• •Product Description (for "Finally Have Brows"): Invisible brows? Not anymore! Our 'Finally Have Brows' gel sculpts and tints even the fairest redhead brows for a natural, face-framing look that lasts. No more guessing games, just your perfect shade.
• •Email Subject: You're Not Alone in Your Redhead Journey! Body: Join thousands of redheads celebrating their unique beauty with tips, tricks, and 'Redhead Friendly' products delivered to your inbox (and your door!). Discover the H2BAR community.
• •Ad Copy: From "ginger jokes" to ginger joy. How To Be A Redhead empowers you to embrace every stunning strand. Shop our collection and find your fierce.