Brand Tone

Artisanal & Passionate, Celebratory & Joyful, Elegant & Sophisticated, Friendly & Approachable, Quality-Focused

Brand Values

• •Artisanship & Craftsmanship
• •Quality Ingredients
• •Customer Celebration & Joy
• •Creativity & Customization
• •Passion for Baking
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key characteristics of your tone (e.g., "Artisanal," "Celebratory," "Elegant," "Friendly," "Passionate"), with "do's and don'ts" and example phrases for each. This serves as a guide for anyone writing copy.
• •Use Keywords Consistently: Incorporate words and phrases that reflect your values and tone regularly. For How Sweet, this includes "artisan," "handcrafted," "celebration," "bespoke," "passion," "quality," "fresh," and "joy."
• •Focus on Storytelling: Share the stories behind your products, your baking process, or how customers celebrate with your creations. This naturally brings out the passion and artisanal nature of the brand.
• •Maintain Visual-Textual Harmony: Ensure the tone of your copy matches the style of your visuals. How Sweet's elegant and appetizing photos should be paired with copy that reflects that sophistication and deliciousness, while also being warm and inviting.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. If it's friendly and approachable, ensure responses are warm and helpful. If it's celebratory, share in the customer's excitement. Authenticity in interaction reinforces the brand's personality.

Social Perception

High-Quality Products, Excellent for Special Occasions, Talented Bakers, Reliable & Professional, Aesthetic Appeal, Slightly Premium (in a positive way)

Copy Examples

• •Crafted with passion, baked with love. ✨ Our signature Red Velvet Dream Cake is more than just a dessert; it's a centerpiece for your cherished moments. Each layer tells a story of quality ingredients and artisanal care. Ready to make your next celebration unforgettable? Order yours today! #HowSweetBakery #ArtisanCakes #RedVelvetLove #JaipurBakeries #CelebrationStartsHere
• •Unleash your inner baker! 👩‍🍳 Join our upcoming Macaron Magic workshop and discover the secrets to creating these delicate French delights. We believe everyone has a bit of baker in them, and we’re here to share our passion. Limited spots available – tap the link in bio to book your sweet escape! #HowSweetWorkshops #BakingClassJaipur #LearnToBake #MacaronArt #JaipurEvents #PassionForBaking
• •Elegance sculpted in sugar. This bespoke wedding cake was a dream to create, blending timeless design with our signature rich chocolate truffle flavor. At How Sweet, we use only the finest ingredients to ensure your masterpiece tastes as incredible as it looks. Let's design your dream cake. Inquire for a consultation. #HowSweetCustom #WeddingCakesJaipur #LuxuryBakes #ArtisanBakery #BespokeCakes #SweetMasterpiece
• •Sweeten your [Festival Name] celebrations with our exclusive Festive Hampers! 🌟 Packed with handcrafted cookies, decadent brownies, and our signature macarons, it's the perfect way to share joy with your loved ones. Pre-order now and let the delicious festivities begin! #HowSweetFestivities #[FestivalName]Treats #JaipurSweets #ArtisanHampers #SpreadTheJoy
• •It all starts with a sprinkle of passion and a whole lot of heart. At How Sweet, we're more than just a bakery; we're artisans dedicated to crafting edible moments of joy. From kneading the dough to the final delicate touch, every creation is a testament to our love for baking. Experience the How Sweet difference. #OurSweetStory #ArtisanHeart #HandcraftedGoodness #JaipurBakery #BakedWithPassion