Brand Tone

Caring and Empathetic, Problem-Solving and Reassuring, Enthusiastic and Positive, Informative and Helpful

Brand Values

• •Pet Well-being and Happiness
• •Quality and Innovation
• •Understanding Pet and Owner Needs
• •Customer Satisfaction
• •Convenience for Pet Owners

Best Practices

• •Prioritize Pet Well-being in Language: Always frame product benefits in terms of how they improve a pet's life, comfort, and happiness. Use words that evoke care and affection.
• •Use an Enthusiastic and Positive Voice: Incorporate positive adjectives, exclamation points (where appropriate), and an upbeat rhythm to convey passion for pets and products.
• •Focus on Solutions and Reassurance: Address common pet owner pain points directly and position products as reliable solutions. Reassure customers that the brand understands their challenges.
• •Be Clear, Helpful, and Informative: Provide clear instructions, highlight key benefits, and offer helpful tips related to pet care. Avoid overly technical jargon unless explained simply.
• •Maintain a Friendly and Approachable Persona: Write as if speaking to a fellow pet lover. Use contractions and a conversational style to build rapport and make the brand feel accessible.

Social Perception

Positive for Product Effectiveness, Appreciation for Customer Service, Generally Trustworthy (with a caveat), Engaged on TikTok

Copy Examples

• •Headline (for a calming bed): Give Your Best Friend the Gift of Sweet Dreams. HowlsYourDay Calming Beds – Where Comfort Meets Peace.
• •Social Media Post (for InstantBath+ gloves): Muddy Paws? No Problem! 🐾 Skip the bath-time battle with our InstantBath+ waterless gloves! ✨ Clean, fresh, and happy pup in minutes. Howls your day just got easier! #HowlsYourDay #DogGroomingHacks #HappyPup
• •Product Description Snippet (for a durable toy): Built for endless fun (and serious chewers!). At HowlsYourDay, we know playtime is precious. That's why our tough toys are designed with love and durability, ensuring your furry friend’s happiness, one joyful chomp at a time.
• •Email Subject Line (for a new product launch): Tail-Wagging News! Discover HowlsYourDay’s Latest Innovation for a Happier Pet!
• •Website Banner Text: We Get It. You love your dog, and so do we. Explore solutions designed for their ultimate well-being and your peace of mind. That's the HowlsYourDay promise.