Brand Tone

enthusiastic, confident, and adventurous

Brand Values

• •Innovation and Quality
• •Problem Solving & Enhancing Outdoor Experience
• •Environmental Responsibility & Forest Preservation
• •Authenticity
• •Made in the USA

Best Practices

• •Be Bold and Confident: Use strong verbs and direct statements. Don't shy away from making big claims if your product backs them up (e.g., "World's Hottest & Most Portable").
• •Inject Personality and Enthusiasm: Let your passion for the outdoors and your product shine through. Use exclamations and relatable, slightly informal language where appropriate.
• •Focus on the "Why": Connect with your audience's desire for authentic experiences, safety, and environmental responsibility. Emphasize the mission behind the product.
• •Highlight Unique Selling Propositions (USPs) Clearly: Consistently mention key technologies like BarCoal® and A-Flame® and their benefits (real heat, efficiency, wind resistance).
• •Incorporate Social Proof: Use customer testimonials and real-world adventure language to build trust and community. Show, don't just tell, how people are using and loving the product.

Social Perception

Positive Customer Feedback, High-End/Premium Product, Effective Solution for Burn Bans, Innovative Technology, Heavy Duty/Built to Last, Some Skepticism Overcome, Passionate Community.

Copy Examples

• •Ditch the burn ban blues. Howl Campfires brings the real fire feel, anywhere your adventure takes you. #HowlYeah
• •Tired of propane pits that are all flame, no heat? Experience the thigh-melting warmth of our BarCoal® technology. This ain't your grandpa's gas fire.
• •Engineered in the USA, built for the wild. Howl Campfires: Keep the forest alive, keep the fire roaring.
• •Stop collecting firewood. Start making memories. The Howl R4 delivers an epic campfire experience with the flick of a switch.
• •More than just a fire pit, it's an heirloom. Built tough, designed smart, so you can pass down the adventures, not the fire risk.