Brand Tone

Confident and Bold, Direct and Straightforward, Youthful and Edgy, Quality-Conscious yet Fair

Brand Values

• •Quality
• •Fairness/Value for Money
• •Customer Trust/Reliability
• •Self-Expression/Confidence
• •Modernity/Style

Best Practices

• •Embrace "Ferocious" Subtly: While "Be Ferocious" is the tagline, use it as an underlying attitude of confidence, boldness, and standing out, rather than aggressive or overly literal language in every piece of copy.
• •Prioritize Clarity and Directness: Avoid overly complex jargon or flowery language. Get straight to the point about product benefits, quality, and style.
• •Reinforce Quality and Fair Price: Consistently weave in messaging about the high-quality materials/construction and the fair value proposition, as this is a stated core of the brand.
• •Use Active Voice and Strong Verbs: This aligns with a confident and energetic tone (e.g., "Unleash," "Engineered," "Crafted," "Discover").
• •Maintain Visual and Verbal Cohesion: Ensure the language used in copy aligns with the style of photography and overall branding on the website and social media for a unified brand experience. The confident, somewhat edgy visuals should be matched by equally confident and direct text.

Social Perception

Positive Customer Experiences, Trustworthy (to an extent), Niche and Emerging, Focused on Product

Copy Examples

• •Homepage Banner: "HOWLAR. Quality Essentials. Ferocious Style. Shop Now."
• •Product Description (Hoodie): "Unleash your confidence. Our [Product Name] Hoodie isn't just a layer; it's a statement. Crafted for superior comfort and lasting quality, at a price that makes sense. Be bold. Be Howlar."
• •Instagram Post: (Image: Model wearing Howlar jeans and sweatshirt) "Engineered for the everyday hustle. Built with quality you can feel. Howlar a_Outfit that don’t compromise on style or substance. #HowlarClothing #BeFerocious #StreetStyle #QualityWear"
• •Facebook Ad: "Tired of fast fashion that falls apart? Howlar delivers premium men's clothing – from sharp denim to essential hoodies – designed for lasting style and unbeatable value. Experience the Howlar difference. Shop our new collection."
• •Email Subject Line (for newsletter subscribers): "Be The Wolf. New Howlar Drops + Quality You Expect."