Brand Tone

aspirational, serene, and welcoming, also personal and heartfelt

Brand Values

• •Sustainability
• •Good Stewardship
• •Integrity

Best Practices

• •Lead with "Why": Always start with the purpose and passion behind what you do. Focus on the experience and the emotional connection to nature before detailing the specifics of an event or product.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses—smell, sight, sound, and touch. Describe the "scent of lavender," the "golden hour light," and the "feel of the earth."
• •Maintain a Personal and Authentic Voice: Continue to share the family's story and passion. Using "we" and sharing personal anecdotes will reinforce the brand's heartfelt and welcoming nature.
• •Highlight Core Values in Messaging: Subtly weave in the values of sustainability, stewardship, and integrity into your copy. For example, when promoting a workshop, mention the use of "sustainably harvested materials."
• •Focus on Community and Connection: Emphasize the collaborative and communal aspect of your events. Use words like "gather," "share," and "connect" to foster a sense of belonging among your audience.

Social Perception

Perceived as a beautiful and inspiring destination, a "hidden gem" in the Fraser Valley. It is seen as a community-oriented and supportive local business, a high-quality, family-run establishment that offers unique and enriching experiences. The perception is overwhelmingly positive.

Copy Examples

• •Embrace the golden hours of autumn. Join us for a wreath-making workshop where you'll gather natural treasures from our gardens to create a piece of seasonal art. Let the crisp air and changing colors inspire you.
• •Wander through a sea of purple. Our lavender fields are in full bloom, offering a moment of tranquility and a feast for the senses. Come and find your peaceful escape this weekend.
• •Tools crafted for thoughtful gardening. Our curated collection of heirloom-quality garden essentials is designed to feel good in your hands and to stand the test of time, just like the gardens they help cultivate.
• •Your forever starts here, surrounded by natural beauty. At Howesclere Evergreens & Gardens, we offer more than just a venue; we offer a breathtaking backdrop for your most cherished memories. Let's create something beautiful together.
• •It all started with a dream of a garden. Now, we invite you to share in that dream. Discover the heart and soul we've poured into our 40 acres of botanical beauty. An escape to inspiration is waiting for you.