Brand Tone

Spiritual, Authentic, Empowering, Ethical, Conscious, Passionate

Brand Values

• •Spirituality & Healing
• •Authenticity & Craftsmanship
• •Connection & Balance
• •Quality & Conscious Sourcing
• •Beauty & Art
• •Ethical Practices & Sustainability

Best Practices

• •Embrace Spiritual & Symbolic Language: Consistently use terms that evoke healing, balance, energy, and spiritual connection (e.g., "Divine Feminine/Masculine," "sacred," " consciously-sourced," "vibrational energy," "harmonize").
• •Highlight Authenticity & Craftsmanship: Emphasize the "handcrafted," "one-of-a-kind" nature of each piece, the artist's intuition, and the story behind the creations.
• •Focus on Empowerment & Inner Connection: Frame product benefits around self-discovery, balance, being seen, and personal growth, rather than solely on aesthetics.
• •Maintain a Respectful & Reverent Tone: Given the spiritual nature of the products, the tone should be respectful, insightful, and slightly reverent, avoiding overly casual or flippant language.
• •Storytelling: Share the journey of the artist, the inspiration behind collections, and the meaning of the symbols and gemstones to build a deeper connection with the audience.

Social Perception

High Quality & Unique, Spiritual & Meaningful, Artistic & Collectible, Reputable (within the crystal community), Positive Customer Experience

Copy Examples

• •Headline: Find Your Balance. Adorn Your Soul. Body: Discover the unique energy of HovaveART. Each handcrafted gemstone piece unites ancient symbolism with conscious artistry, empowering you to radiate your truest self.
• •Headline: One-of-a-Kind. Just Like You. Body: Hovave Rappaport's intuition guides every creation, bringing forth wearable art that resonates with your spirit. Explore our collection of consciously-sourced gemstone jewelry and invite healing into your life.
• •Headline: The Art of Being Seen. Body: Our Divine Masculine and Divine Feminine collections are more than just jewelry; they are talismans for self-discovery and empowerment. Handcrafted with intention, designed to help you shine.
• •Headline: Energy, Artistry, Authenticity. Body: Experience the transformative power of HovaveART. Each piece is a testament to decades of artistic exploration and a deep connection to the earth's treasures, bringing balance and beauty to your journey.
• •Headline: Consciously Crafted. Spiritually Connected. Body: Embrace the harmony of ethically sourced gemstones and sacred symbols. HovaveART offers unique expressions of inner peace and strength, meticulously handcrafted to support your spiritual well-being.