Brand Tone

Professional, Knowledgeable, Service-Oriented, Reliable, Enthusiastic, Direct and Informative

Brand Values

• •Quality
• •Craftsmanship/Expertise
• •Customer Service
• •Reliability/Trustworthiness
• •Comprehensive Offering
• •Local Focus

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is easy to understand, providing the necessary details about products and services without jargon where possible, or explaining it if used. Reflect their expertise.
• •Maintain a Helpful and Approachable Stance: Even when being professional, ensure the language invites questions and makes customers feel supported. Phrases like "We're here to help," or "Let us know how we can assist" reinforce their service value.
• •Emphasize Quality and Heritage Subtly: Weave in mentions of their experience (e.g., "decades of expertise," "trusted since 1931") and commitment to quality materials naturally within product descriptions and company information.
• •Showcase, Don't Just Tell: Use project examples and customer stories (with permission) in your copy to demonstrate the quality of the wood and the successful outcomes, reinforcing reliability and expertise.
• •Be Consistent Across All Channels: Whether it's a website FAQ, a social media caption, or an email newsletter, the core tone – professional, knowledgeable, reliable, and customer-focused – should remain consistent. Develop a simple style guide if needed.

Social Perception

Positive, Helpful and Accommodating, Fair Pricing, Established and Reputable

Copy Examples

• •Headline (Website/Social Media): "Your Project, Our Expertise. Quality Wood Since 1931." *Body:* "At Houthandel Vlug & Oud, we combine decades of experience with a passion for wood. Whether you're a seasoned professional or a DIY enthusiast, find premium timber and expert advice for any construction or garden project. Start building your vision today."
• •Product Feature (Instagram/Facebook Post): "Discover the versatility of our Douglas fir. Perfect for that sturdy veranda or classic garden fence. Our team can advise on the best dimensions and finish for your needs. Swipe to see it in action! #DouglasFir #WoodProjects #QualityTimber #Houthandel"
• •Service Highlight (Website 'About Us' or Service Page): "More Than Just Timber. At Vlug & Oud, we're your partners in creation. From custom sawing to expert advice on the right materials, we provide a complete service to bring your project to life. Because good service is the foundation of great results."
• •Customer Testimonial Promotion (Social Media): "We love seeing your projects come to life! Thanks to [Customer Name/Company] for sharing this fantastic [Project Type] using our [Wood Type]. Got a Vlug & Oud project? Tag us! #CustomerSuccess #Woodworking #ProudSupplier #DutchCraftsmanship"
• •Webshop Promotion (Targeted Ad): "Planning a weekend project? Get top-quality wood delivered fast in North Holland. From planks to posts, find everything you need at Houthandel Vlug & Oud online. Shop now and build something beautiful!"