Brand Tone

Literary, Quality-Conscious, Engaging, Accessible, Innovative, "Eigenzinnig" (Quirky/Idiosyncratic), Supportive (to authors)

Brand Values

• •Quality and Substance
• •Innovation and Daring
• •Reader Engagement
• •Author Development
• •Flemish Cultural Identity with International Outlook

Best Practices

• •Embrace "Eigenzinnigheid" (Quirkiness/Idiosyncrasy): Don't be afraid to use slightly unconventional phrasing or angles that reflect the publisher's unique stance. This means being confident and sometimes provocative (in a literary sense).
• •Balance Literary Depth with Accessibility: While highlighting the quality and substance of the books, ensure the language remains inviting and understandable to a broad audience, avoiding overly academic or elitist jargon unless specifically targeting a niche academic work.
• •Focus on the Impact: Frame copy around what the books *do* for the reader – how they make them feel, think, or learn. Use active verbs and evocative language that speaks to the transformative power of reading.
• •Be Genuinely Engaging: When interacting on social media or in newsletters, maintain a tone that is curious, appreciative of reader input, and enthusiastic about literature, reflecting the desire to share the "magic of reading."
• •Show, Don't Just Tell, Your Values: Instead of just saying "we support new talent," showcase it through author spotlights, interviews, and excerpts that let their unique voices shine, subtly reinforcing the value. Similarly, demonstrate innovation through the types of content shared and the platforms used.

Social Perception

Respected Publisher, Associated with Specific Genres, Modern and Engaged, Subject to Scrutiny, Platform for Diverse Voices

Copy Examples

• •Dare to look into the abyss? [Book Title] is more than a story; it's an experience that will haunt you. Houtekiet: Books that leave their mark.
• •Think you know the full story? [Book Title] peels back the layers, revealing the uncomfortable truths and inspiring new perspectives. Dive in, if you dare. #HoutekietDenktVerder
• •Fresh ink, bold voice. Discover [Author Name], Houtekiet's newest talent who isn't afraid to challenge the norm with [Book Title]. The next chapter in Flemish literature starts here.
• •At Houtekiet, we believe books are gateways. To new worlds, to deeper understanding, to the thrill of the unknown. Which door will you open next? #EigenzinnigLezen
• •Spark curiosity, ignite imagination. Houtekiet's children's books: where little readers embark on big adventures and discover the magic of stories that matter.