Brand Tone

Helpful, Informative, Supportive, Community-Oriented, Enthusiastic, Passionate, Approachable, Friendly, and Professional.

Brand Values

• •Quality: Offering high-quality acrylic sheets and laser-tested, maker-approved materials.
• •Customer Focus & Service: Good customer service, fast shipping, and a commitment to helping customers bring their visions to life. Actively solicit feedback and aim to resolve issues.
• •Creativity & Innovation: Catering to the maker community, encouraging creativity through a wide variety of materials and custom fabrication services. Educate and inspire through their YouTube channel and blog posts.
• •Community Support & Giving Back: A stated passion for giving back, particularly by supporting STEM education through material donations to local organizations.
• •Accessibility & Versatility: Aim to be a one-stop-shop for laser-ready materials and offer services for those who own lasers and those who don't. Highlight the versatility of acrylic for various applications.

Best Practices

• •Speak the Maker's Language: Use terms and references that resonate with the DIY, crafting, and laser-cutting community (e.g., "laser-ready," "Glowforge," "maker-approved," "project," "design files").
• •Maintain a Helpful and Educational Voice: Regularly share tips, tutorials, and insights about working with acrylic and laser cutting. Frame product descriptions not just by features, but by the possibilities they unlock for creators.
• •Emphasize Community and Support: Continuously highlight the "makers supporting makers" ethos. Share customer projects (with permission), engage with comments and questions on social media, and reiterate the company's community involvement.
• •Be Enthusiastic and Passionate: Let the genuine love for the materials and the creative process shine through in the language. Use positive and encouraging words. The "candy store" analogy is a good example of this.
• •Balance Friendliness with Professionalism: While being approachable and using a conversational tone, ensure that all information regarding services, pricing, and policies is clear, accurate, and easy to understand. Respond to all feedback, including negative, in a professional and constructive manner.

Social Perception

Positive for Product Selection & Quality, Positive for Customer Service & Support, Seen as a Go-To Resource for Makers, Fast Shipping & Reliability. Areas for improvement include addressing the BBB rating concerns and ensuring consistent product availability.

Copy Examples

• •Headline: Unleash Your Inner Maker! ✨ Body: Got a brilliant idea brewing? At Houston Acrylic, we're more than just an acrylic supplier; we're your creative partners! Dive into our rainbow of laser-ready sheets and let's make something amazing together. From vibrant colors to sparkling glitters, your next project starts here. #HoustonAcrylic #LaserReady #MakerCommunity #DIYProjects
• •Headline: Your Vision, Perfectly Cut. ✂️ Body: No laser? No problem! Our expert team offers precision custom laser cutting and engraving to bring your designs to life. Whether it's intricate jewelry blanks or custom sign bases, we handle your project with care and expertise. Send us your design, and let's get crafting! #CustomLaserCutting #AcrylicFabrication #HoustonMakers #WeSupportMakers
• •Headline: Fueling Creativity, One Sheet at a Time! 💡 Body: We believe everyone deserves to explore their creative side! That's why Houston Acrylic is passionate about supporting our local schools and non-profits with material donations for their STEM programs. Know an organization that could benefit? Nominate them today! #GivingBack #STEMeducation #CommunityLove #HoustonAcrylicCares
• •Headline: Stuck on a Project? We're Here to Help! 🛠️ Body: From choosing the right material to understanding laser settings, our team at Houston Acrylic is always ready to share our knowledge. Check out our latest blog post on [Specific Topic, e.g., "Mastering Mirror Acrylic"] or visit us in-store – we love talking all things acrylic! #AcrylicTips #LaserTutorials #MakerSupport #HoustonSmallBusiness
• •Headline: More Than Just Plastic – It's Possibility! 🌈 Body: We started Houston Acrylic with a Glowforge and a dream in our dining room, so we know the passion that drives makers. That's why we stock a "candy store" of materials, all laser-tested and maker-approved, ready for your next inspiration. Come see what's new! #FamilyOwned #MakerDriven #AcrylicDreams #ShopLocalHouston