Brand Tone

Professional & Knowledgeable, Aspirational & Elegant, Helpful & Customer-Oriented, Established & Trustworthy

Brand Values

• •Quality
• •Expertise & Craftsmanship
• •Customer Satisfaction
• •Aesthetics & Design
• •Tradition & Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., "Professional yet approachable," "Inspirational and sophisticated") with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize "Quality" and "Design" in Language: Consistently use words that evoke a sense of premium quality, craftsmanship, aesthetic appeal, and thoughtful design (e.g., "fine," "curated," "elegant," "meticulously crafted," "timeless").
• •Show, Don't Just Tell, Expertise: Instead of just saying you're an expert, demonstrate it. Provide detailed product information, insightful blog posts, helpful tips, and showcase your understanding of design trends and hardware applications.
• •Maintain Visual-Verbal Harmony: Ensure your copy complements the high-quality, aspirational imagery used on your website and social media. The language should feel as refined and considered as the visuals.
• •Focus on the "Why" Beyond the "What": While describing products is essential, also articulate the value and impact they bring – transforming a space, adding a touch of luxury, ensuring lasting functionality, or reflecting personal style. Speak to the aspirations of your customers.

Social Perception

As a Go-To Source for Premium Hardware, Knowledgeable & Reliable, Associated with Higher-End Projects, Trustworthy due to Longevity

Copy Examples

• •Headline (Website Banner/Ad): "Elevate Your Space: Discover Fine Decorative Hardware Crafted for Enduring Style. Since 1948."
• •Social Media Post (Instagram - with an image of a beautifully designed kitchen featuring their cabinet pulls): "The perfect detail can transform a room. Our [Product Name] cabinet pulls in brushed gold offer a touch of timeless elegance and superior craftsmanship. What project are you dreaming up? #DesignerHardware #KitchenInspo #HardwareDetails #LuxuryHome"
• •Email Subject Line (Promotion): "Expertly Curated: Explore New Arrivals in Premium Bath Hardware."
• •Product Description Snippet (for a high-end door handle): "Experience the art of arrival with the [Brand Name] [Product Name] door handle. Meticulously engineered for smooth operation and crafted from solid brass for lasting beauty, this piece makes a statement of refined taste from the moment you enter."
• •"About Us" Page Excerpt: "For over 75 years, Designer Hardware has been the trusted partner for homeowners, designers, and builders seeking exceptional hardware solutions. Our passion for quality and dedication to personalized service ensure you find the perfect elements to bring your vision to life."