Brand Tone

traditional, high-quality, and nostalgic

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Commitment/Service
• •Innovation (within tradition)

Best Practices

• •Embrace Heritage: Regularly reference the company's long history and founding principles to reinforce tradition and reliability.
• •Highlight Quality Ingredients & Process: Use descriptive language that speaks to the freshness of ingredients and the care taken in production (e.g., "picked at the peak of ripeness," "small batches," "original recipes").
• •Focus on the "Sweetness" Metaphor: Continue to use the theme of making the world "sweeter" literally and figuratively, connecting products to positive emotions and experiences.
• •Maintain a Nostalgic yet Professional Voice: Balance warm, reminiscent language with clear, confident statements about product quality and service reliability, especially for B2B communications.
• •Show, Don't Just Tell, Appreciation: In copy related to gifting, emphasize the thoughtfulness and impact of receiving a gourmet food gift, reinforcing the brand's role in fostering connections.

Social Perception

Positive: Customers generally love the taste of their products, particularly preserves, describing them as delicious and packed with fruit. The brand is seen as a long-standing, reputable company, a "staple" in its community of Rogers, Arkansas. They are recognized as a leader in branded, private label, and contract manufacturing.

Copy Examples

• •A Taste of Tradition, Crafted for Today. For 90 years, House of Webster has been making the world a little sweeter with our gourmet jams, jellies, and sauces. Experience the quality that generations have cherished.
• •The Sweetest Gift, Made Simple. Show your appreciation with a taste of home. House of Webster offers a delightful range of gourmet food gifts, packed with care and steeped in tradition. Perfect for clients, employees, or anyone who deserves a special treat.
• •From Our Kitchen to Yours, Since 1934. Our original recipes and commitment to the finest ingredients mean every jar of House of Webster is bursting with flavor. Discover your new family favorite today.
• •Beyond the Jar: Your Partner in Gourmet. Looking for private label solutions or reliable co-packing? House of Webster brings decades of expertise and an unwavering commitment to quality to your brand. Let's create something delicious together.
• •Still Stirring Up Sweetness After 90 Years. House of Webster continues a legacy of quality, flavor, and heartfelt gifting. Taste the difference that time-honored tradition makes.