Brand Tone

Approachable, culturally rooted, and aspirational. It is friendly and direct, celebratory of Indian culture, and embraces modern expression.

Brand Values

• •Cultural Celebration
• •Individuality and Self-Expression
• •Quality and Affordability
• •Customer-Centricity
• •Transparency

Best Practices

• •Every piece of copy should connect back to the brand's core of celebrating Indian culture, whether it's through the history of a saree weave or the inspiration behind a T-shirt design.
• •Directly address the customer to maintain an approachable and personal tone. Frame products around how they fit into the customer's life and self-expression.
• •The language should be inspiring and stylish, but avoid being exclusive or overly formal. Phrases like 'Where Style Meets Soul' are a good example of this balance.
• •Reflect the product offering by blending contemporary slang ('vibe') with more traditional and evocative descriptions, especially for the saree collections.
• •From product descriptions to return policies, the language should be clear, honest, and reinforce the brand's commitment to a positive customer experience.

Social Perception

Positive, with customers satisfied with product quality and express delivery. The brand is perceived as a trustworthy, homegrown Indian fashion label that celebrates culture and community.

Copy Examples

• •Drape yourself in a story. Our sarees are more than just fabric; they're a celebration of Indian artistry and heritage. Explore timeless elegance and contemporary designs. Free shipping across India. #HouseOfViDi #SareeLove #IndianFashion
• •Wear your passion. 🏏 Whether you're in the stands or on the sofa, show your love for the game with our 'House of Cricket' collection. Made for the true fan. #HouseOfViDi #CricketFan #RCB #MadeInIndia
• •Your Vibe, Your Style. From handcrafted sarees to bold statement tees, find pieces that tell your story. Welcome to House of ViDi.
• •Just Dropped: The 'House of Bonds' Collection. Celebrate the connections that matter most with designs that speak from the heart. Shop the new arrivals!
• •Style that feels personal and purposeful. ✨ Discover trend-driven, quality-first fashion at House of ViDi. Homegrown and proudly Indian. Shop now and enjoy free shipping! #IndianFashion #SupportLocal