Brand Tone

sophisticated, knowledgeable, appreciative (of history and craftsmanship), and exclusive

Brand Values

• •Craftsmanship & Quality
• •History & Legacy
• •Uniqueness & Exclusivity
• •Authenticity & Trust
• •Appreciation for Beauty & Elegance

Best Practices

• •Emphasize Heritage and Storytelling: Consistently weave in historical context, the inspiration behind designs, or the unique journey of vintage pieces. Use phrases like "inspired by," "reminiscent of," "a piece of history."
• •Use Refined and Evocative Language: Opt for sophisticated vocabulary that speaks to luxury, elegance, and craftsmanship (e.g., "exquisite," "meticulous," "timeless," "bespoke," "curated," "atelier").
• •Highlight Exclusivity and Uniqueness: Stress the one-of-a-kind nature of vintage items and the personalized aspect of bespoke creations. Mention "limited," "custom-designed," "heirloom quality."
• •Maintain a Focus on Quality and Detail: When describing products, specify materials (like karat of gold), gemstone details, and the intricacy of the design process. This reinforces the value and craftsmanship.
• •Educate and Inform: Share knowledge about jewellery eras, design techniques, or the significance of certain gemstones. This positions the brand as an authority and appeals to a knowledgeable clientele.

Social Perception

niche, high-end jeweller

Copy Examples

• •Headline for a Vintage Collection: "Echoes of Elegance: Discover curated vintage jewels, each with a story to tell. House of Vasa – where history adorns you."
• •Instagram Caption for a Bespoke Piece: "Meticulously crafted in our Canadian atelier, this bespoke creation in 20 karat gold embodies your unique vision. At House of Vasa, your story is our most precious design. #HouseofVasa #BespokeJewellery #LuxuryCraftsmanship #MadeInCanada"
• •About Us Snippet: "Born from a passion for the timeless allure of historic adornment, House of Vasa offers an exquisite journey through jewellery's most captivating eras. We meticulously curate rare vintage treasures and bring to life bespoke designs, ensuring every piece resonates with unparalleled quality and a soul of its own."
• •Product Description Opening (for an antique piece): "A whisper from the [Victorian/Art Deco/etc.] age, this remarkable [ring/necklace/brooch] showcases the distinctive artistry of its time. Sourced for the discerning collector, it awaits its next chapter."
• •Email Subject Line for a New Collection: "Introducing the Imperial Collection: Where Heritage Meets Bespoke Luxury at House of Vasa."