Brand Tone

Enthusiastic and Joyful, Personal and Friendly, Passionate, Creative and Inspiring, Authentic and Relatable

Brand Values

• •Creativity and Exclusivity
• •Quality and Craftsmanship
• •Family and Sisterhood
• •Bringing Joy and Celebrating Life's Moments
• •Customer Connection and Community
• •Beautifying Homes

Best Practices

• •Always Infuse the Founders' Voice: Since the brand is built around Kara and Karlee, let their passion, enthusiasm, and friendly nature shine through. Use "we" to refer to the sisters/brand, and maintain a personal, conversational style.
• •Emphasize "Handmade" and "Exclusive Design": Continuously highlight the unique aspect of their products being designed by the sisters and crafted with care. This reinforces quality and authenticity.
• •Focus on Joy, Celebration, and Beauty: Connect the products to the emotional benefits they bring – making homes more beautiful, celebrating special moments, and sparking joy.
• •Engage and Build Community: Ask questions, encourage user-generated content (tagging photos), and respond warmly to comments. Make customers feel like part of the House of Turnberry family.
• •Maintain Visual and Verbal Cohesion: Ensure the language used in copy aligns with the visual aesthetic presented on their website and social media (e.g., if visuals are bright and cheerful, the copy should reflect that). Use consistent, positive, and inspiring language across all platforms.

Social Perception

Authentic and Passion-Driven, High-Quality and Aspirational, Community-Oriented and Engaging, Supportive of Small, Woman-Owned Businesses, Stylish and On-Trend

Copy Examples

• •Instagram Post (New Collection Launch): Spill the ribbons! 🎀 Our NEW [Season/Holiday] Collection has just landed, hand-designed by Kara & Karlee with all the love and sparkle your home deserves! We dreamt up these beauties to bring extra joy to your [Occasion] celebrations. Which set will you be making memories with? ✨ #HouseOfTurnberry #NewCollection #HandmadeWithLove #SeasonalDecor #RibbonObsessed
• •TikTok Video Caption (Decorating a Wreath): From our hands to your home! 🏡💕 Watch Kara add the finishing touches to this gorgeous [Theme] wreath using our exclusive 'Sunshine & Smiles' ribbon set. We believe every door deserves to be dressed in happiness! What are you decorating this weekend? Let us know! 👇 #DIYWreath #FrontDoorDecor #TurnberryRibbons #SisterMade #HomeDecorInspo
• •Website Banner (Highlighting Craftsmanship): More Than Just Ribbon. It's a piece of our hearts. ❤️ Each House of Turnberry ribbon set is dreamt up, designed, and hand-made by us, sisters Kara & Karlee, to bring unparalleled beauty and joy to your special moments. Discover the difference of truly exclusive, premium quality.
• •Email Newsletter Snippet (Storytelling/Behind the Scenes): From Our Craft Table to Yours... This week was a whirlwind of [Color/Texture, e.g., velvets and ginghams] as we put the finishing touches on a surprise collection we KNOW you're going to adore! Remember that feeling of pure excitement when decorating for a special party? That's the magic we try to weave into every single ribbon. Thanks for being on this journey with us! XO, Kara & Karlee
• •Pinterest Pin Description (Patriotic Theme): Red, white, and beautifully YOU! 🇺🇸 Get inspired to deck out your porch with classic Americana charm. Our 'Stars & Stripes Forever' ribbon set adds that perfect touch of handmade elegance. Click to shop the look and make your patriotic heart proud! #HouseOfTurnberry #PatrioticDecor #AmericanaStyle #HomeSweetHome #WreathRibbon