Brand Tone

Accessible and Inclusive, Traditional yet Modern, Quality-Conscious and Value-Driven, Informative and Engaging, Aspirational (Subtle)

Brand Values

• •Affordability
• •Quality
• •Comfort
• •Variety and Choice
• •Tradition and Heritage
• •Customer Focus

Best Practices

• •Emphasize Value Consistently: Always balance messages of 'quality' and 'style' with 'affordability.' Avoid language that sounds exclusively high-end or overly discount-focused.
• •Celebrate Tradition with a Modern Voice: Reference the rich heritage of Islamic attire while using contemporary language and visuals, especially on social media, to connect with a diverse age range.
• •Be Informative and Helpful: Provide clear, concise product information. Use platforms like TikTok and blog posts (if applicable) for helpful content like styling tips, care instructions, or explaining the differences between thobe styles. This builds trust and authority.
• •Maintain a Welcoming and Inclusive Tone: Ensure language is inviting to all customers, whether they are deeply familiar with Islamic clothing or new to it. Highlight the breadth of the collection catering to different tastes, occasions, and family members.
• •Showcase Customer Experiences (Authentically): When using reviews or user-generated content, ensure it aligns with the brand’s values of quality, comfort, and style. Address any customer service interactions with a helpful and understanding tone, reinforcing a customer-focused approach.

Social Perception

Trusted Retailer for Variety and Affordability, Good Value Proposition, Engaging Online Presence, Generally Positive with Minor Concerns

Copy Examples

• •Headline: Discover Your Signature Style. Explore Our Diverse Thobe Collection. Body: From timeless Omani designs to contemporary Emirati cuts, House of Thobes offers premium quality and unparalleled variety, all at prices that make elegance accessible. Find the perfect thobe that speaks to you.
• •Social Media Post (Image: Family wearing coordinating thobes/abayas): Caption: Eid Moments, Wrapped in Tradition. ✨ Dress your whole family in comfort and style this festive season. House of Thobes brings you quality Islamic attire that honors heritage without compromising on affordability. #HouseOfThobes #EidFashion #FamilyTradition #IslamicClothing #AffordableLuxury
• •Product Description Snippet (for a Moroccan Thobe): Experience the artistry of Moroccan design. This authentic thobe, crafted for comfort and distinction, features [mention specific detail, e.g., intricate embroidery, unique hood]. Perfect for special occasions or elevating your everyday wear. Quality you can feel, at a House of Thobes price.
• •Email Marketing Subject: Unveiling New Arrivals: Fresh Styles, Same Great Value at House of Thobes! Body Preview: Don’t miss our latest collection of thobes and abayas, blending traditional craftsmanship with modern sensibilities. Quality, comfort, and affordability – delivered.
• •TikTok Video Concept: Quick Style Guide: 3 Ways to Wear Your House of Thobes Collar Thobe. Voiceover/Text Overlay: 'From Jummah-ready to smart casual – get the most out of your House of Thobes collar thobe! We're all about versatile style, exceptional quality, and prices you'll love. #ThobeStyle #HouseOfThobes1 #MuslimFashion #HowToStyle'