Brand Tone

Enthusiastic and community-focused.

Brand Values

• •Collector-Centricity
• •Passion for the Hobby
• •Accessibility

Best Practices

• •Bridge the Communication Gap: The enthusiastic, community-first tone on TikTok must be matched in customer service communications. Prioritize responding to customer inquiries promptly and transparently, especially regarding shipping delays.
• •Be Transparent About Shipping: If delays are a recurring issue, address it proactively. Add a clear and concise shipping policy explanation to the website and order confirmation emails. A little transparency can manage expectations and reduce frustration.
• •Amplify the "Collector" Voice: Use language that resonates with collectors across all platforms. Terms like "the pull," "the hunt," "chase card," and "grading" show you understand and are part of the culture.
• •Showcase, Don't Just Sell: Continue using social media to share the excitement of the hobby. Feature customer "pulls" (with their permission), discuss new set releases, and offer collecting tips. This reinforces the brand as a passionate authority.
• •Turn Feedback into Content: Address common questions and feedback publicly in a helpful tone. For example, create a short video or blog post titled "Our Shipping Process Explained" or "How We Source Our Collections." This demonstrates that you are listening and value customer trust.

Social Perception

The public perception of Houseoftcg is mixed. Positive: On TikTok, the brand engages with users through popular content like pack openings and giveaways, fostering a positive, interactive community. Negative: Feedback on the TCGplayer platform reveals critical issues with shipping and communication, creating a perception of unreliability and poor customer service.

Copy Examples

• •The Thrill of the Pull, Delivered to Your Door. Your Next Great Find is in This Pack.
• •Remember the rush of opening a fresh pack? We do. That's why every one of our Pokémon booster boxes is carefully sourced and ready to continue your journey to catch 'em all. What treasures will you unveil?
• •It's not just a hobby, it's a passion. We're sorting through a massive collection we just acquired! What card are you currently hunting for? Let us know in the comments! #TCG #PokemonCommunity #CardCollector
• •The Hunt Continues! We've just restocked on Lorcana and One Piece booster packs. Thanks for being part of the Houseoftcg family. Here’s to finding that one card that makes your collection complete.
• •Houseoftcg was born from a love for the game. We're not just a store; we're collectors, players, and fans—just like you. We're building a place for the community to find the cards they love and share the excitement of the hobby.