Brand Tone

Elegant and Aspirational, Narrative and Reverent, Minimalist and Understated

Brand Values

• •Timelessness
• •Craftsmanship
• •Subtle Luxury
• •Comfort and Versatility
• •Sustainability

Best Practices

• •Embrace Storytelling: Every piece of copy, from a social media caption to a product description, should connect back to the brand's core story of heritage, craftsmanship, and timelessness. Talk about the artisans, the inspiration (like travel), and the techniques.
• •Use Evocative and Sensory Language: Use descriptive adjectives that appeal to the senses—touch, sight, and emotion. Words like 'soft,' 'delicate,' 'glowing,' 'whisper,' and 'cascade' align with the elegant tone.
• •Prioritize 'Timeless' Over 'Trendy': Avoid using fleeting slang, memes, or overly casual language. The vocabulary should reflect the lasting nature of the products. Focus on concepts like 'heirloom,' 'legacy,' 'classic,' and 'enduring.'
• •Speak of Quality Through Details: Instead of just saying 'high quality,' describe *why* it's high quality. Mention the 'handwoven textiles,' 'subtle details,' 'intricate embroidery,' and the 'made-to-order' process that ensures perfection.
• •Maintain a Consistent Voice Across All Platforms: Whether writing for the website's 'About Us' page, an Instagram caption, or a third-party retail description, the elegant, narrative-driven, and reverent tone should remain the same to build a strong, recognizable brand identity.

Social Perception

A Premium, Niche Brand, Authentic and Artistic, Feminine and Graceful

Copy Examples

• •House of Taya: Where Every Thread Tells a Story. Discover a world of timeless elegance and handcrafted luxury.
• •Drape yourself in a legacy. Our new [Saree Name] isn't just woven from silk; it's woven from generations of artistry and devotion. Each motif is a whisper from the past, designed to become a treasured part of your future. A modern heirloom, waiting for you.
• •The Floral Cascade Anarkali moves with the grace of a poem. Fashioned from the softest cotton modal and adorned with delicate, handcrafted embroidery, this piece is an ode to subtle luxury. Its versatile silhouette is designed for comfort and timeless style, ensuring it will be a cherished piece in your wardrobe for years to come.
• •An Invitation to Timelessness | The Heritage Collection is Here
• •Elegance that is made to last. Our minimal yet detailed designs bring together traditional craftsmanship and a modern aesthetic for a look of subtle, enduring luxury. | Designer Kurta Sets | Handcrafted Indian Wear | House of Taya