Brand Tone

Playful, Vibrant, Approachable, Community-Focused, Conscious, Responsible, Trendsetting, Confident, Nostalgic

Brand Values

• •Sustainability
• •Ethical Production
• •Craftsmanship and Quality
• •Individuality and Authenticity
• •Inclusivity and Positivity

Best Practices

• •Embrace Playful Positivity: Use vibrant, optimistic language. Incorporate a sense of fun and energy into descriptions and social media interactions.
• •Highlight Conscious Choices: Consistently weave in messaging about sustainability, ethical production, and vegan materials. Be transparent about these efforts.
• •Foster Community: Use inclusive language (like "Homies"). Encourage interaction and user-generated content. Make customers feel like part of a movement.
• •Showcase Uniqueness: Emphasize the distinctive designs, retro influences, and artistic inspirations behind the collections. Celebrate individuality.
• •Maintain Authenticity: Be genuine in your communications. While aspirational, ensure the tone remains relatable and grounded in the brand's core values and journey, including addressing challenges in sustainability.

Social Perception

Popular, Trendy, Eco-Conscious (with some scrutiny), Unique, Recognizable Style, Community Engagement, some Customer Service Concerns.

Copy Examples

• •Not just a dress, it's a mood. Crafted consciously, worn boldly. Join the HoS Homies. ✨ #HouseofSunny #SustainableStyle
• •Slow fashion, fast love. Our latest collection is here – designed to last, inspired by forever. 🌿 #EcoFashion #TimelessDesign
• •Good vibes only. Wrap yourself in color and creativity with pieces that tell a story. What will yours say? 🎨 #PlayfulFashion #SunnyDays
• •Beyond the trend. We’re building a future where style and sustainability coexist. Wear the change. 🌍 #EthicalFashion #ConsciousConsumer
• •That HoS feeling. Unique, vibrant, and always authentically you. Discover the pieces everyone’s talking about. P.S. We’re vegan! 🌱 #HouseofSunnyVibes #VeganFashion