Brand Tone

Expressive & Bold, Inclusive & Welcoming, Passionate & Enthusiastic, Community-Oriented & Friendly, Sustainably-Minded & Conscious, Playful & Fun

Brand Values

• •Individuality & Self-Expression
• •Sustainability
• •Quality & Curation
• •Inclusivity
• •Community
• •Empowerment
• •Heritage & Storytelling

Best Practices

• •Embrace Expressive Language: Use vivid adjectives and empowering verbs that reflect the bold and individualistic nature of the brand. Words like "iconic," "fearless," "unleash," "empower," "statement," and "vibe" can be effective.
• •Highlight Inclusivity: Consistently use language that welcomes everyone. Refer to "all styles," "every body," "all genders," ensuring no group feels excluded.
• •Weave in Sustainability Naturally: Mention the eco-friendly aspect of vintage fashion as a core benefit, not just an afterthought. Phrases like "style that’s kind to the planet," "conscious closet," or "sustainable statement" work well.
• •Foster Community & Connection: Use a friendly, approachable, and sometimes playful tone. Ask questions, invite interaction, and speak directly to the audience ("your story," "your perfect piece").
• •Tell the Story: Vintage items have a past. Hint at the history, the uniqueness, and the journey of the clothes. This adds depth and aligns with the brand's appreciation for heritage. For instance, "a piece with a past, ready for a new future."

Social Perception

House of Strut is perceived as a reputable and beloved vintage boutique in Savannah. It's seen as a go-to destination for unique, high-quality vintage clothing and statement pieces. The brand is respected for its commitment to sustainability and its role in promoting eco-conscious fashion. Customers and the community view it as more than just a store, but as a creative and cultural hub. The owner, Erica Jarman, is seen as passionate, knowledgeable, and a key part of the brand's appeal. There's an appreciation for the inclusive and welcoming atmosphere they cultivate.

Copy Examples

• •Unleash your inner icon. ✨ At House of Strut, we believe fashion is about fearless self-expression. Discover one-of-a-kind vintage pieces that tell your story, sustainably. #HouseOfStrut #VintageSavannah #SustainableStyle #ExpressYourself #DareToWear
• •More Than Vintage. It's A Vibe. House of Strut: Curated vintage fashion for every body, every story. Shop sustainable style that empowers. #VintageFashion #SavannahStyle #InclusiveVintage
• •Ready to strut your stuff? Join us for [Event Name] at House of Strut! A night of [details - e.g., 70s disco vibes, live music, styling tips]. We're more than a store; we're a community. Come find your people and your perfect vintage piece! #HouseOfStrutEvents #SavannahCommunity #VintageNights
• •A true treasure from the past, this [Designer Name] [Item Type] is waiting to write its next chapter with you. Crafted with timeless quality and an undeniable aura of cool, it’s not just a garment – it’s a statement. Own a piece of history, sustainably. #LuxuryVintage #DesignerFinds #HouseOfStrut #SustainableLuxury
• •*Clip 1 (Text Overlay: "Fast Fashion?"): Person shaking head.* *Clip 2 (Text Overlay: "Sustainable Strut!"): Person joyfully twirling in a House of Strut outfit.* *Voiceover/Caption:* Make a statement. Make it sustainable. Make it YOU. 🔥 #HouseOfStrut #VintageFlip #EcoFashion #StyleThatSpeaks #TikTokFashion