Brand Tone

Accessible, Value-Oriented, Quality-Focused, Fashion-Conscious, Trendy, Inclusive, Helpful, Engaging, Community-Oriented, Direct and Informative.

Brand Values

• •Value for Money
• •Quality
• •Inclusivity
• •Customer Satisfaction
• •Tradition and Modernity
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality (e.g., "Friendly, stylish, budget-conscious older sister") and then list the corresponding tones for different situations (e.g., Website copy: Informative & inspiring; Sale announcements: Enthusiastic & urgent; Customer service: Empathetic & helpful). Share this with everyone who writes for the brand.
• •Prioritize "Value" and "Quality" in Messaging: Consistently weave in phrases that highlight affordability, special offers, and the quality of materials or craftsmanship, as these are core to the brand's appeal.
• •Embrace Inclusivity: Always ensure that copy for products, especially when showcasing plus-size options or diverse styles, is positive, empowering, and welcoming. Use phrases like "Fashion for Every Body" or "Celebrate Your Style."
• •Stay Visually Aligned with Text: Ensure the imagery and videos used alongside the copy reflect the described tone. If the copy is about vibrant festive wear, the visuals should be equally celebratory and colorful. If it’s about everyday comfort, the visuals should evoke ease and wearability.
• •Engage and Listen to Your Community: Monitor comments and messages on social media and reviews (once they grow). Adapt tone slightly based on community feedback to ensure it resonates, while still staying true to core values. If customers are asking for styling tips, create content with a helpful and instructional tone.

Social Perception

House of SK is perceived as a go-to place for a wide variety of affordable and good quality ethnic wear in Chennai, with a long-standing presence, building a presence online as an affordable, trendy ethnic wear with a focus on variety and inclusivity and emerging with positive perception in a specific international context (Zambia) through TikTok collaborations, where the clothing is seen as beautiful and stylish.

Copy Examples

• •Headline: "Your Perfect Festive Look Awaits! ✨ Shop Stunning Kurtis & Sarees at Prices You'll Love." Body: "Discover beautiful, quality ethnic wear for every celebration. From elegant Kurtas to vibrant Sarees, find your unique style without breaking the bank. Explore our latest arrivals and plus-size collections today! #HouseofSK #FestiveFashion #AffordableElegance"
• •Instagram Caption for a New Kurta Set: "Elegance meets comfort in our new [Product Name] Kurta Set! 💕 Crafted with the finest [Fabric] and featuring [Detail, e.g., delicate embroidery], it's your go-to for everyday chic or special occasions. Shop now – link in bio! #IndianFashion #KurtaLove #HouseofSKStyle #QualityEthnicWear"
• •Website Banner for Sale: "BIGGEST SALE OF THE SEASON! 🎉 Up to 50% OFF on gorgeous ethnic wear. Don't miss out on hand-picked designs at unbeatable prices. Limited stock – shop your heart out! #HouseofSKSale #ValueFashion #EthnicWearOnline"
• •YouTube Short Description: "Stuck on what to wear for the upcoming [Occasion, e.g., wedding season]? 🤔 Watch how we style 3 of our bestselling Kurti sets to give you instant inspo! ✨ Which look is your fave? Let us know below! 👇 Shop these looks & more on houseofskclothing.com. #StylingTips #FestiveKurtis #HouseofSK #IndianEthnicWear #PlusSizeFashion"
• •About Us Snippet (Social Media): "Inspired by 40 years of bringing beautiful fashion to Chennai with SK Designs, House of SK is now online! We believe everyone deserves to feel fabulous in high-quality, stylish ethnic wear that’s also affordable. From everyday Kurtis to stunning festive outfits (including plus sizes!), we’re here for your every occasion. Join our fashion family! ❤️ #HouseofSK #IndianBoutique #AffordableQuality #FashionForAll"