Brand Tone

Elegant & Artisanal, Warm & Evocative, Appreciative of Heritage, Slightly Poetic, Aspirational yet Accessible

Brand Values

• •Celebration of Indian Craftsmanship & Heritage
• •Quality & Durability
• •Artistic Expression & Beauty
• •Authenticity
• •Connection & Storytelling
• •Comfort & Home

Best Practices

• •Develop a Brand Voice Guide: Document key elements of the tone (e.g., vocabulary to use/avoid, sentence structure preferences, level of formality) and core values to ensure anyone writing for the brand stays consistent.
• •Emphasize Storytelling: Instead of just listing product features, weave narratives around the inspiration, the craftsmanship, the materials, or how the product enhances life. Connect emotionally.
• •Use Rich, Descriptive Language: Employ evocative adjectives and sensory details that reflect the elegance, texture, and artistry of the products (e.g., "silken touch," "vibrant hues," "intricate weave").
• •Maintain a Consistent Focus on Heritage and Craftsmanship: Regularly highlight the artisan aspect, the "Made in India" identity, and the traditional techniques used. This reinforces core brand values.
• •Review and Refine: Periodically review all copy across platforms (website, social media, ads, emails) to ensure it aligns with the defined tone and values. Adapt as the brand evolves, but maintain the core essence.

Social Perception

Positive but Niche, Artistically Inclined Audience, Trustworthy (within its community), Limited Mainstream Awareness

Copy Examples

• •Instagram Post (New Cushion Collection): "Drape your home in stories untold. Our new 'Mehr' cushion collection, hand-blocked by master artisans, brings centuries of tradition and a whisper of a forgotten melody to your living spaces. Discover the soul of Indian textiles. #HouseOfRumi #ArtisanCrafted #HomeStories"
• •Website Product Description (Table Runner): "Gather around beauty. Our 'Amara' table runner, intricately woven with timeless motifs, is more than just linen; it's an invitation to linger, to share, to celebrate moments. Let every meal be an occasion. #ElegantDining #HandcraftedLuxury #RumiHome"
• •Email Newsletter (Seasonal Collection): "As the seasons turn, invite warmth and artistry indoors. Explore the latest arrivals at House of Rumi – a curated embrace of rich textures and soulful designs, crafted to transform your home into a sanctuary of comfort and heritage. #NewCollection #IndianTextiles #Sanctuary"
• •Facebook Ad (General Brand Awareness): "Tired of the ordinary? House of Rumi brings you home décor that sings with the spirit of India. From vibrant cushion covers to elegant table linens, each piece is a testament to artisan skill and timeless beauty. Weave your own story. Shop now. #UniqueHomeDecor #MadeInIndia #HouseOfRumiStyle"
• •Instagram Story (Behind the Scenes): "A glimpse into the magic ✨ Watch our artisans breathe life into a new quilt design. Every thread, a tradition. Every pattern, a passion. Coming soon to House of Rumi. #ArtisanMade #TextileArt #BehindTheCraft"