Brand Tone

empowering, stylish, and approachable

Brand Values

• •Comfort and Quality
• •Effortless Style
• •Confidence
• •Versatility

Best Practices

• •Lead with a Feeling: Start your copy by evoking the feeling the clothes provide—confidence, comfort, or style. Use words like "effortless," "powerful," "sleek," and "comfortable" to set the tone immediately.
• •Balance Style and Function: Always connect the stylish aspects with the practical benefits. For example, "A sleek, sporty look" is followed by "Moisture-wicking material with 4-way stretch." This reinforces the brand's core value proposition.
• •Use an Approachable, Direct Voice: Write as if you are giving a recommendation to a friend. Use simple, direct sentences and a welcoming tone. For example, "You can throw on a top, sweater or jacket over this set or wear it as is!"
• •Incorporate "Power Words": Consistently use a defined set of keywords that reflect the brand's identity across all platforms. Words like "sleek," "flattering," "soft," "versatile," "confidence," and "effortless" should become synonymous with House of Rena.
• •Let Customer Benefits Tell the Story: Frame features as benefits. Instead of saying "high-waisted," say "The drawstring at the waist cinches it in." Instead of "side slits," say "side slits at the bottom fit over sneakers and elongate legs!" This makes the value immediately clear to the customer.

Social Perception

House of Rena is perceived positively by its customers as a reliable source for high-quality, stylish, and comfortable athleisure wear. It is supported by overwhelmingly positive reviews and seen as an authentic, trusted brand for activewear.

Copy Examples

• •Effortless style, activated. Meet the new Aura Set, designed for your flow state—from sun salutations to Sunday strolls. The buttery-soft fabric moves with you, while the seamless design keeps you comfortable and confident. Ready to live in your new favorite set? Tap to shop. #HouseOfRena #HRFit #Athleisure #EffortlessStyle #NewArrival
• •Your Go-To Outfit Has Arrived. Body Text: Stop the search. House of Rena's matching sets are designed for everything your day holds. Experience the perfect blend of buttery-soft comfort and chic style. Shop now for 15% off your first order!
• •Comfort That Moves With You. Discover our collection of premium athleisure and stylish sets, crafted for your active life.
• •The DEMI Yoga Jumpsuit From the studio to the street, the Demi Yoga Jumpsuit is your one-and-done solution for style and comfort. Engineered with amazing stretch and recovery, this piece offers a body-hugging fit that’s both flattering and functional. Its moisture-wicking material keeps you cool and dry, while the sleek silhouette layers perfectly under a jacket or cardigan. Your workout-to-weekend look, simplified.
• •Inside: Your New Favorite Athleisure Looks ✨