Brand Tone

Commercial, enthusiastic, customer-focused, inviting, and passionate about the world of fragrances.

Brand Values

• •Passion for Fragrance
• •Customer Experience
• •Authenticity and Value
• •Accessibility

Best Practices

• •Focus on Sensory Language: Use descriptive and evocative words that appeal to the sense of smell. Words like "juicy," "creamy," "vibrant," "warm," and "dreamy" can create a more immersive experience.
• •Maintain an Enthusiastic and Passionate Voice: Convey a genuine love for fragrances. Phrases like "we are driven by our passion" and "elevate your everyday experience" can help build a connection with fellow fragrance lovers.
• •Leverage Social Proof: Incorporate customer testimonials and reviews into marketing copy to build trust and credibility. Use direct quotes when possible to add authenticity.
• •Be Clear and Direct: While the brand name is esoteric, the product descriptions and marketing messages should be clear and straightforward. Focus on the scent notes, performance, and value proposition.
• •Address the Brand Name Disconnect (Optional but Recommended): Consider creating a brand story that playfully bridges the gap between the mystical name and the fragrance products. This could be a short anecdote on the "About Us" page that explains the name choice, even if it's whimsical, to reduce customer confusion.

Social Perception

Positive among fragrance enthusiasts, perceived as a good source for popular and viral Middle Eastern and gourmand perfumes. However, there is potential for confusion and mistrust due to the significant disconnect between the brand name "House Of Pleiadians" and its actual product offering as a fragrance retailer.

Copy Examples

• •Indulge your senses in a cloud of sweetness. Our new PinkPuff fragrance is a dreamy blend of creamy vanilla and juicy caramel that will leave you wanting more. A scent that's simply irresistible.
• •Smell like a million dollars without breaking the bank. Discover our collection of inspired fragrances that offer long-lasting power and incredible projection. Your new signature scent is waiting.
• •Capture the essence of summer with our latest mango fragrance. This juicy and vibrant scent is your perfect companion for sunny days and warm nights. Get ready to be transported to a tropical paradise.
• •Don't just take our word for it. Our customers are raving about their new favorite scents! Experience the fast delivery and fantastic fragrances that have everyone talking. Your win-win awaits.
• •For the love of marshmallow! Our version of the viral sweet scent is here to stay. With longer-lasting power and greater projection, this is the gourmand fragrance you've been dreaming of. Love it? Buy it!