Brand Tone

The brand voice is primarily professional, expert, and sophisticated. It speaks with authority and confidence, educating its audience about the science and benefits of its products. On platforms like TikTok, this tone adapts to be more engaging and modern while retaining its core professionalism. It's an aspirational yet accessible voice for the beauty professional.

Brand Values

• •Professional Efficacy
• •Natural Ingredients
• •Partnership & Support
• •French Sophistication
• •Sustainability

Best Practices

• •Always Lead with Professionalism: Whether on Instagram or the website, the language should always be expert and confident. Avoid overly casual slang or jargon that could dilute the brand's authority.
• •Balance Science with Sensorial Language: Use specific, benefit-driven terms (e.g., "firms," "purifies," "hydrates") and mention ingredient percentages, but also use evocative words that describe the experience ("ritual," "elixir," "glow," "satisfaction").
• •Speak as a Partner, Not Just a Seller: Frame communication around the success of the beauty professional. Use phrases like "Elevate your treatments," "For your clients," and "Partner with us" to reinforce the B2B relationship.
• •Adapt the Tone to the Platform: Maintain the core professional voice but adjust its formality. The website and emails can be more formal, while Instagram and TikTok can be more engaging and conversational without losing the expert edge.
• •Let Results and Reviews Speak for You: Consistently leverage the excellent customer feedback. Incorporating testimonials and star ratings into marketing copy provides powerful social proof that aligns perfectly with the brand's value of efficacy.

Social Perception

House of Peau is perceived very positively by its target audience of beauty professionals. It is seen as a reliable, high-quality, and innovative supplier. The excellent reviews highlight that the products deliver on their promises, which is the most critical factor for a professional user. The brand is trusted, and its products are considered a valuable addition to the services offered by salons and spas.

Copy Examples

• •Elevate your facial treatments. Introducing the Baïa Ritual Jelly Mask, formulated with over 97% natural ingredients to regenerate and brighten. Give your clients a glow that reflects your expertise. Link in bio for professionals.
• •Your clients deserve the best. As the #1 professional Jelly Mask brand in France, we partner with spas to deliver exceptional, visible results. Discover our professional packs and elevate your service menu. Learn more.
• •That peel-off satisfaction ✨ Our Spirulina Ritual mask isn't just satisfying, it's packed with natural actives to firm and protect. The perfect end to any pro facial! #houseofpeau #jellymask #estheticianlife #skincareprofessional
• •The Bio-lift Elixir is a testament to our commitment to performance-driven skincare. This potent anti-aging serum, with 99.3% ingredients of natural origin, is engineered to firm, smooth, and revitalize mature skin. An essential component of a professional anti-aging protocol, it offers tangible results your clients will notice.
• •A note from one professional to another. We know the passion you pour into your craft, which is why we pour the same passion into our formulas. This month, we're spotlighting our customer-favourite Caviar Blanc Ritual for its incredible lifting and moisturizing properties. See what fellow estheticians are saying.