Brand Tone

Aspirational, serene, artistic, inspiring, calming, and appreciative of beauty and nature.

Brand Values

• •Artistic Integrity and Quality
• •Connection to Nature
• •Supporting Artists
• •Emotional Well-being
• •Sustainability

Best Practices

• •Use Evocative, Sensory Language: Employ words that evoke feelings of peace, tranquility, and wonder. Use phrases like "calming energy," "captivating focal point," and "radiate artistic expression" to connect the product to an emotional experience.
• •Tell the Story Behind the Art: Every print has an origin. Share details about the location, the photographer's inspiration, or the moment it was captured. This adds depth and authenticity, as seen in their successful TikTok videos.
• •Emphasize Core Values in All Messaging: Consistently mention the commitment to quality ("premium artist-grade paper," "hand-assembled frames"), support for artists, and the mission to bring nature indoors.
• •Focus on the "Why," Not Just the "What": Instead of just selling a print, sell the outcome: a more beautiful living room, a more productive workspace, or a more tranquil bedroom. Frame the art as a solution for creating a desired atmosphere.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the serene, artistic, and high-quality feel of the website is mirrored in the tone of every social media post, email, and ad. The language should always be as clean and curated as the photography itself.

Social Perception

Highly positive. Perceived as a source of beautiful, unique, and high-quality wall art that transforms living spaces. Customers feel like 'collectors' and appreciate the excellent, personal customer service. The brand is seen as authentic, passionate, and supportive of talented artists.

Copy Examples

• •Let the walls do the talking. Bring the serene energy of the coast into your home and create a space where you can truly unwind. Our 'FIN IN THE SAND' print, captured in Bali, is more than just art; it's a daily escape.
• •Step into a world of tranquility with 'GREEN ESCAPE.' This fine art print captures the quiet majesty of a sun-dappled forest, inviting a sense of calm and connection to nature. Printed on premium artist-grade paper, every detail radiates with life. A perfect focal point for your workspace or bedroom to inspire peace and creativity.
• •An invitation to unwind | Art that calms the soul
• •Tired of bare walls? Transform your home into a sanctuary. At House of Pangaea, we curate fine art photography that brings the beauty of nature indoors. Support independent artists and elevate your space with every purchase. Shop our collections today.
• •Art for a life well-lived. Discover curated prints that connect your space to the serenity of nature.