Brand Tone

Heritage-focused and Artisanal

Brand Values

• •Preservation of Heritage
• •Support for Artisans
• •Quality Craftsmanship
• •Customer Centricity
• •Integrity
• •Elegance and Style

Best Practices

• •Continuously weave the story of Chikankari's heritage, the Oudh region's cultural significance (as the origin of the craft), and the artisan's skill into product descriptions, social media posts, and "About Us" narratives.
• •Use words like "handcrafted," "hand-embroidered," "artisanal," "heritage," "traditional," and "authentic" consistently to reinforce the brand's core values.
• •Briefly explain the nuances of Chikankari, the effort involved, and what makes it special. This elevates the perceived value beyond just clothing.
• •Ensure that photography and videography align with the heritage and artisanal tone – perhaps showcasing the embroidery process, the artisans (if appropriate and consensual), or styling the garments in a way that reflects timeless elegance.
• •While the brand name is established, subtly reinforcing in bios or occasional content that "House of Oudh" refers to the region and its craft, not the fragrance, can help manage potential customer confusion and strengthen the brand's unique identity in the apparel space.

Social Perception

Customers who have purchased directly seem to perceive the brand positively, valuing the product quality, authenticity of the Chikankari work, and the comfort of the garments. The emphasis on supporting artisans and preserving heritage likely resonates positively with conscious consumers.

Copy Examples

• •Drape Yourself in History: The Enduring Art of Chikankari. At House of Oudh, each thread tells a story over 400 years in the making. Discover handcrafted Chikankari kurtis that celebrate timeless Indian heritage and the skilled artisans who keep it alive. Wear a masterpiece, woven with passion.
• •More Than Just Embroidery, It's a Legacy. Our Chikankari is a tribute to the royal state of Oudh and the generations of women who have perfected this intricate craft. Experience the elegance and unmatched quality of authentic, hand-embroidered apparel.
• •Feel the Artistry. Embrace the Tradition. House of Oudh brings you Chikankari that’s as unique as you are. Lovingly handmade by local artisans, each piece showcases dedication and skill, ensuring you own a garment of true beauty and heritage.
• •The Soul of Oudh, Stitched in Every Garment. We are House of Oudh – champions of Chikankari. Our mission is to honor the artisans and preserve the exquisite craft originating from the historic land of Oudh. Choose style that supports tradition.
• •Elegance, Handcrafted. Heritage, Preserved. Discover the delicate charm of authentic Chikankari. Each House of Oudh creation is a testament to quality craftsmanship and our commitment to supporting the artisans who weave magic into every thread.