Brand Tone

Elegant, Conscious, Sophisticated, and Caring

Brand Values

• •Craftsmanship and Quality
• •Integrity and Transparency
• •Sustainability and Responsibility
• •Creativity and Innovation
• •Collaboration and Teamwork
• •Customer-Centric Focus
• •Passion for Excellence
• •Embracing Diversity and Inclusivity
• •Authenticity

Best Practices

• •Develop a Brand Voice Chart: Define the brand's tone with "Do's and Don'ts" for language.
• •Emphasize Core Values: Weave in keywords related to the brand's core values.
• •Storytelling around Products and Artisans: Share stories behind products and sustainable practices.
• •Educate and Inspire: Use content to educate on conscious living and quality craftsmanship.
• •Consistent Visual and Textual Language: Ensure copy tone mirrors the brand's visual identity.

Social Perception

Provider of luxury, quality, and conscious products. Desires to build community and leverage social proof.

Copy Examples

• •Introducing the ‘Serene’ Ceramic Vase: where conscious craftsmanship meets timeless design.
• •Nourish your skin, honor your well-being. Our NanzSkin collection is crafted with the finest natural ingredients.
• •House of Nanz: Curating contemporary elegance for a conscious lifestyle.
• •At House of Nanz, integrity isn't just a word; it's woven into every choice we make.
• •Elevate your sanctuary with our ‘Haven’ scented candle...it’s an invitation to pause, breathe, and envelop yourself in conscious comfort.