Tono de Marca

Playful & Ironic, Bold & Confident, Feminine & Chic, Approachable Luxury, Story-Driven & Authentic

Valores de Marca

• •Charity & Humanity
• •Craftsmanship
• •Irony & Fun in Fashion
• •Bold Femininity
• •Sustainability (Emerging)
• •Originality & Uniqueness

Mejores Prácticas

• •Develop a "Tone of Voice" Guide: Clearly define the brand's personality traits (e.g., witty, irreverent, sophisticated, compassionate) and provide examples of "do's and don'ts" for language, humor, and style. This ensures anyone writing for the brand understands its voice.
• •Embrace Storytelling: Consistently weave in the brand's origin story, its charitable mission, and the inspiration behind collections. This reinforces values and adds an authentic, personal touch to the playful tone.
• •Use Humor and Wit Purposefully: While irony and playfulness are key, ensure the humor aligns with the brand's chic image and doesn't alienate the target audience. It should be clever and insightful, not silly or offensive.
• •Maintain a Balance: While the "I don't give a chic" attitude is prominent, balance it with messages that also highlight the quality, craftsmanship, and the positive impact of the brand (e.g., supporting artisans, sustainability efforts). This adds substance to the style.
• •Be Consistent Across All Channels: Ensure the tone is recognizable whether it's on Instagram, TikTok, the website, email newsletters, or even customer service interactions. Regular audits of content can help maintain this consistency.

Percepción Social

Quirky & Artistic, Fashion-Forward with a Conscience, Playful & Edgy, Internationally Recognized, Celebrity Endorsed

Ejemplos de Copy

• •Instagram Post for a Sequin Jacket: "Warning: May cause excessive compliments and spontaneous dance parties. Our new sequin jacket isn't for the faint of heart. #HouseofMuaMua #SparkleResponsibly #IDontGiveAChic"
• •Product Description for a Doll: "Meet [Icon's Name] – now 100% more crocheted and infinitely more judgmental (in a chic way, of course). Handcrafted in Bali with love, irony, and a sprinkle of Mua Mua magic. #MuaMuaDolls #FashionIcon #CollectibleArt"
• •Website Banner for New Collection: "Too glam to give a damn? So are we. Discover the latest from House of Mua Mua – because life’s too short for boring clothes. #NewCollection #BoldFashion #HouseofMuaMua"
• •Facebook Ad Targeting Fashion Enthusiasts: "Tired of fashion that takes itself too seriously? So were we. That's why we created House of Mua Mua. Dare to be different. Dare to be Mua Mua. (P.S. We also save the world one sparkle at a time.) #FashionWithAttitude #PlayfulLuxury"
• •Email Subject Line for a Sale: "Your wardrobe called, it's begging for some Mua Mua. (Don't worry, our sale is here to help.)"