Brand Tone

The predominant tone is wholesome, gentle, and educational. It communicates with a soft, narrative-driven voice that is comforting, inspiring, simple, heartfelt, and personal, reflecting the founder's experiences and encouraging engagement with nature.

Brand Values

• •Family and Connection
• •Love for Nature
• •Creativity and Imagination
• •Sustainability and Environmental Responsibility
• •Joy in Simplicity

Best Practices

• •Lead with the "Why": Always circle back to the brand's origin story. Remind the audience that the brand was born from a genuine family experience during a unique time. This narrative is your strongest asset.
• •Use Gentle and Evocative Language: Employ words like "wonder," "gentle," "heartwarming," "cherish," and "adventure." The language should feel like a warm hug—calm, reassuring, and full of quiet joy.
• •Incorporate Nature Consistently: Whether talking about a product, a holiday, or a simple greeting, connect it back to nature. Use seasonal themes and encourage outdoor observation and activities.
• •Highlight Sustainability Naturally: Don't just state that products are eco-friendly; weave it into the narrative. For example, "We use recycled paper so that Billy and his friends will always have a safe home." This connects the practice to the brand's core story.
• •Maintain a Personal, First-Person Voice: Write as if Jennifer Doyle, the founder, is speaking directly to the customer. Use "I," "we," and "our family" to maintain the personal, heartfelt connection that defines the brand. This builds trust and authenticity.

Social Perception

The public perception of House of Mr Bear is positive, often described with words like "beautiful," "heart-warming," and "cute," aligning with its intended image. Its founding story during lockdown, collaboration with a known illustrator, and emphasis on eco-friendly practices contribute to a perception of wholesome, meaningful content among parents and gift-givers.

Copy Examples

• •Remember the quiet moments that brought the most joy? Our story, 'Billy the Blackbird,' was born from one of those still, sunny afternoons in the garden. ✨ Bring that same sense of wonder into your home and share a story about friendship, nature, and the little things that matter most. All our books are printed on recycled paper, because looking after Billy's world is part of the adventure. #HouseofMrBear #BillyTheBlackbird #SustainableKidsBooks #NatureLovers
• •More than just a story, 'Billy the Blackbird' is an invitation to explore. Inspired by a real family moment, this tale encourages your little ones to become 'Garden Bird Detectives.' This beautifully illustrated book comes with a guide to making your own bird feeder, helping you create your own stories right in your backyard. A perfect gift for curious minds and nature adventurers.
• •Subject: A Little Story for a Brighter Day ☀️ Hi [Customer Name], Here at House of Mr Bear, we believe in the power of stories to connect us. It all started with watching a little blackbird in our garden, and now we hope Billy's adventures can bring a little piece of that magic to you and your family. Discover our collection of planet-friendly gifts and books, made to be cherished for years to come.
• •Tired of screen time? Spark their imagination with the turn of a page. 'Billy the Blackbird' is a heartwarming tale that nurtures a love for reading and the great outdoors. Written by a mum to inspire her own children, it's a story with family at its heart. Shop now for a gift that grows with them.
• •House of Mr Bear wasn't planned in a boardroom. It began at a kitchen table, with a goal to help a six-year-old love reading. That simple moment of watching a baby bird in the garden sparked the creation of 'Billy the Blackbird.' We carry that same authentic, heartfelt spirit into everything we do, from our eco-friendly packaging to the gentle stories we tell. Welcome to our house.