Brand Tone

Aspirational & Elegant, Warm & Inviting, Personal & Story-Driven, Craftsmanship-Oriented, Helpful & Designer-Focused

Brand Values

• •Quality & Craftsmanship
• •Timeless Design
• •Personalization & Individuality
• •Family & Relationships
• •Supporting Designers/Trade
• •Creating a "Home"

Best Practices

• •Emphasize Storytelling: Frame products not just by their features, but by how they contribute to the customer's personal story and the atmosphere of their home. Use phrases like "tell your story," "reflect who you are," "create your narrative."
• •Highlight Craftsmanship and Quality: Consistently use words that convey enduring quality, artisan skill, and beautiful materials (e.g., "carefully crafted," "skilled artisans," "timeless pieces," "enduring").
• •Maintain a Warm and Inviting Language: Even when describing luxury items, ensure the tone feels approachable and personal. Focus on comfort, love, and the joy of creating a home.
• •Speak to Aspirations: Use language that inspires and reflects the desire for a beautiful, well-designed, and personal living space (e.g., "elevate your home," "livable luxury," "breathtaking spaces").
• •Be Authentic and Mission-Driven: Regularly refer back to the core mission of helping people create homes that reflect their identity and what they love. Let this passion shine through the copy.

Social Perception

High-End & Luxury, Trusted by Designers, Quality and Durability, Aesthetic Appeal, Good Customer Service (implied)

Copy Examples

• •Headline: Craft Your Story. Furnish Your Life. Body: At House of Morrison, we believe your home is more than just a space – it's a narrative waiting to unfold. Discover timeless pieces, meticulously crafted to reflect your unique journey and elevate everyday moments. Let us help you write your home's next beautiful chapter. Call to Action: Explore Our Collections
• •Headline: Enduring Style. Artisan Made. Body: From our Southern California workshop to your home, each House of Morrison piece is a testament to generations of craftsmanship. We select the finest materials to create furniture that is not only stunning today but cherished for years to come. Call to Action: Discover the HoM Difference
• •Headline: The Designer's Choice for Livable Luxury. Body: House of Morrison collaborates with the trade to bring exceptional visions to life. Our made-to-order furniture empowers designers with the quality and flexibility to create truly personal and breathtaking spaces for their clients. Call to Action: Join Our Trade Program
• •Headline: Beyond Furniture. It's a Feeling. Body: Imagine a space that welcomes you, comforts you, and truly feels like *you*. That's the House of Morrison promise. We curate and craft pieces that transform houses into homes filled with warmth, personality, and lasting beauty. Call to Action: Find Your Inspiration
• •Headline: Your Home, A Reflection of You. Body: Let your personality shine through every detail. House of Morrison offers thoughtfully designed furniture and decor that help you express what you love and create a sanctuary that’s uniquely yours. Call to Action: Shop New Arrivals